040086 VO Management I - Marketing (MA) (2023W)
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: English
Examination dates
Wednesday
29.11.2023
08:00 - 09:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 31.01.2024 08:00 - 09:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 21.02.2024 08:00 - 09:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 31.01.2024 08:00 - 09:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Wednesday 21.02.2024 08:00 - 09:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Lecturers
Classes (iCal) - next class is marked with N
Wednesday
04.10.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
11.10.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
18.10.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
25.10.
08:00 - 09:30
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
25.10.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday
15.11.
08:00 - 09:30
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
Marketing is a complex business function that requires a balance of analytical and synthetic thinking. This course introduces a series of frameworks and tools that can be used to a) solve general business problems and b) develop specific marketing strategies and programs.The course is oriented around understanding the three Cs (customers, company and competitors), developing a strategy for the chosen product/market(s), and translating this strategy into more specific plans through the elements of the marketing mix, the four Ps (product offering, pricing, promotion and physical distribution). Course materials are provided via Moodle.
Assessment and permitted materials
Evaluation of performance will be based on a multiple choice (one correct choice per question). Please note that you need to register separately for the exam.
Minimum requirements and assessment criteria
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
5 < 50%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%
5 < 50%
Examination topics
The course will be administered via the online leaning platform Moodle (https://moodle.univie.ac.at); to get access, you need to register via U:SPACE (no “first come, first serve” principle). You will also get a detailed Syllabus on Moodle which also contains links to Zoom. Please check this syllabus regularly (it will be constantly updated).
Reading list
• Kotler, Keller, Brady, Goodman, & Hansen (2016), Marketing Management, 3rd European Edition, Pearson Prentice Hall.
• Slides via Moodle
• Videos and readings
• Slides via Moodle
• Videos and readings
Association in the course directory
Last modified: Fr 02.02.2024 10:45