040020 KU Business Strategy (MA) (2017W)
Prüfungsimmanente Lehrveranstaltung
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Pre-requisites:Bachelor's degree in business, admission to the Master's programmeAttendance:Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Fr 08.09.2017 09:00 bis Do 21.09.2017 12:00
- Abmeldung bis Sa 14.10.2017 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Freitag
01.12.
09:45 - 14:45
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
06.12.
13:15 - 18:15
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
07.12.
08:00 - 13:00
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
12.12.
09:45 - 14:45
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
13.12.
13:15 - 18:15
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 20 points)
Group project (max 40 points)
Individual final paper (max 40 points):
You need to achieve a total of at least 50 points in order to pass the class.
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 20 points)
Group project (max 40 points)
Individual final paper (max 40 points):
You need to achieve a total of at least 50 points in order to pass the class.
Mindestanforderungen und Beurteilungsmaßstab
Learn about appropriate tools and frameworks to analyze a firms business strategy.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.
Prüfungsstoff
Lectures, cases, class discussions;
Language: The course is held in English
Language: The course is held in English
Literatur
Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 35 EUR. Information on these will be sent to you before the course starts.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:28
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?