Universität Wien

040020 KU Business Strategy (MA) (2019W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Keck , Moodle
2 Reitzig , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 20.11. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 25.11. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 27.11. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 02.12. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 12.12. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

This Core Strategy Course addresses the following questions:
• What is a firm strategy?
• Why does a firm need one?
• How does the external environment determine the firm's strategy?
• How does the internal environment affect it?
• Which organizational structures support a strategy?
• How do strategies change over time?
• How do I implement a strategy?

Mindestanforderungen und Beurteilungsmaßstab

• Learn about appropriate tools and frameworks to analyze a firm’s business strategy.
• Apply analytical frameworks to real-world case studies.
• Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Prüfungsstoff

Lectures, cases, class discussions;
Language: The course is held in English

Gruppe 2

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 10.10. 11:30 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 10.10. 15:00 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 14.10. 11:30 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 17.10. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 17.10. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 24.10. 11:30 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 29.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 29.10. 13:15 - 14:45 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

This Core Strategy Course addresses the following questions:
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?

Mindestanforderungen und Beurteilungsmaßstab

Learn about appropriate tools and frameworks to analyze a firm's business strategy.
Apply analytical frameworks to real-world case studies.
Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Prüfungsstoff

Lectures, cases, class discussions;
Language: The course is held in English

Information

Art der Leistungskontrolle und erlaubte Hilfsmittel

Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 20 points)
Group project (max 40 points)
Individual final paper (max 40 points):
You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Literatur

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 35 EUR. Information on these will be sent to you before the course starts.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:19