Universität Wien FIND

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040020 KU Business Strategy (MA) (2020W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Meissner , Moodle
2 Reitzig , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Freitag 30.10. 09:45 - 13:45 Digital
Mittwoch 04.11. 09:45 - 13:45 Digital
Freitag 06.11. 09:45 - 13:45 Digital
Mittwoch 11.11. 09:45 - 13:45 Digital
Freitag 13.11. 09:45 - 13:45 Digital
Mittwoch 18.11. 09:45 - 13:45 Digital
Freitag 20.11. 09:45 - 13:45 Digital
Mittwoch 16.12. 09:45 - 13:00 Digital
Donnerstag 17.12. 09:45 - 13:00 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

This Core Strategy Course addresses the following questions:
• What is a firm strategy?
• Why does a firm need one?
• How does the external environment determine the firm's strategy?
• How does the internal environment affect it?
• Which organizational structures support a strategy?
• How do strategies change over time?
• How do I implement a strategy?

Art der Leistungskontrolle und erlaubte Hilfsmittel

Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.
Your final grade will be determined based on three components:
Class participation (max 40 points)
Group project (max 30 points)
Individual final paper (max 30 points):
You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

• Learn about appropriate tools and frameworks to analyze a firm’s business strategy.
• Apply analytical frameworks to real-world case studies.
• Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Prüfungsstoff

Lectures, cases, class discussions and assignments;
Language: The course is held in English

Literatur

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 35 EUR.

Gruppe 2

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 01.10. 16:45 - 21:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag 05.10. 16:45 - 21:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Montag 12.10. 16:45 - 21:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Montag 09.11. 16:45 - 21:30 Digital
Mittwoch 11.11. 16:45 - 20:00 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

Dear students: Please note that this course will use Zoom as video-conferencing tool for its digital sessions. Both for those sessions, which are already planned as digital ones, and in the case that the circumstances surrounding the current pandemic necessitate a fast switch from teaching in the lecture halls to purely online-teaching.
We strive to offer you online-sessions of the same quality as our regular sessions, and while there might be other video-conferencing tools available, Zoom is currently the only widely used one that offers the full range of functionality we need for this course. Zoom will allow us to conduct case-based online-sessions that very closely mirror our regular, highly interactive seminar sessions.
However, Zoom is hosted and stores data outside of the EU, namely on US servers. We are thus not able to guarantee the storage and use of your data in full accordance with the GDPR, and cannot hold Zoom accountable for it either. Therefore we ask that you keep this in mind when registering and participating in this course.
To inform yourself on how Zoom processes and uses personal data, you may want to have a look at the Zoom Privacy Statement here: https://zoom.us/privacy#_Toc44414842
If your concerns about Zoom’s data security prevent you from registering for our courses we are regretful, but understand that you may want to take other courses/pursue a different minor instead.

This Core Strategy Course addresses the following questions:
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?

Art der Leistungskontrolle und erlaubte Hilfsmittel

Attendance is mandatory during the entire first session of the course!

Please note that you will start working on the group project during and after our fourth session so it is essential that you attend this session. You will have until the end of this day (23:59) to complete the project (including class time).

The topic for the individual final project will be given to you on the day of our last session and you will have 24h to complete it.

Your final grade will be determined based on three components:
- Class participation (max 30 points)
- Group project (max 30 points)
- Individual final paper (max 40 points)

You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. group and individual reports) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

Learn about appropriate tools and frameworks to analyze a firm's business strategy.

Apply analytical frameworks to real-world case studies.

Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.

Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Prüfungsstoff

Lectures, cases, class discussions;
Language: The course is held in English

Literatur

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 40 EUR. Information on these will be sent to you before the course starts.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 26.10.2020 00:04