Universität Wien FIND

040020 KU Business Strategy (MA) (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung


Admission to the Master's programme


Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.


Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").


max. 60 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Montag 04.10. 15:00 - 20:00 Digital
Montag 11.10. 15:00 - 20:00 Digital
Montag 18.10. 15:00 - 20:00 Digital
Donnerstag 21.10. 09:00 - 14:00 Digital
Donnerstag 04.11. 11:00 - 14:00 Digital
Donnerstag 18.11. 09:00 - 11:30 Digital


Ziele, Inhalte und Methode der Lehrveranstaltung

This Core Strategy Course addresses the following questions:
• What is a firm strategy?
• Why does a firm need one?
• How does the external environment determine the firm's strategy?
• How does the internal environment affect it?
• Which organizational structures support a strategy?
• How do strategies change over time?
• How do I implement a strategy?

Art der Leistungskontrolle und erlaubte Hilfsmittel

Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time).
The topic for the individual final project will be given to you on the day after our last session and you will have 24h to complete it.

Your final grade will be determined based on three components:
• Class participation (max 40 points)
• Group project (max 30 points)
• Individual final paper (max 30 points):
You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

• Learn about appropriate tools and frameworks to analyze a firm's business strategy.
• Apply analytical frameworks to real-world case studies.
• Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.


Lectures, cases, class discussions and assignments;
Language: The course is held in English


Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 40 EUR.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 08.11.2021 14:47