Universität Wien

040020 KU Business Strategy (MA) (2024W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Reitzig , Moodle
2 Benincasa , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Please note, for all students who want to attend the course it is absolutely essential that you attend the first session as failure to do so will result in your exclusion from the course. (If you fall ill, please contact the lecturer as soon as possible and provide a medical certificate.)
This is to ensure that students on the waiting list have the opportunity to move up!

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 02.10. 13:15 - 18:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 07.10. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 14.10. 09:45 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 14.10. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 24.10. 08:00 - 11:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 24.10. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 04.11. 13:15 - 14:45 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Montag 04.11. 15:00 - 18:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

This Core Strategy Course addresses the following questions:
• What is a firm strategy?
• Why does a firm need one?
• How does the external environment determine the firm's strategy?
• How does the internal environment affect it?
• Which organizational structures support a strategy?
• How do strategies change over time?
• How do I implement a strategy?

Art der Leistungskontrolle und erlaubte Hilfsmittel

ATTENTION: Please note that you will start working on the group project during our fourth session so it is essential that you attend this session. You will have 24h to complete the project (including class time) - PLEASE BLOCK THIS TIME WINDOW TO WORK ON YOUR GROUP PROJECTS (that is, make sure that you are free from other course requirements or work).

In addition to the group project, there will also be an individual final paper, which is to be submitted 48h after receiving the instructions in the fifth session. Also please make sure you have this SECOND TIME WINDOW BLOCKED.

There will be no individual deadline extensions.

Your final grade will be determined based on three components:
• Class participation (max 30 points)
• Group project (max 30 points)
• Individual final paper (max 40 points)

You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. group and individual papers) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

• Learn about appropriate tools and frameworks to analyze a firm's business strategy.
• Apply analytical frameworks to real-world case studies.
• Learn how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.
• Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Prüfungsstoff

Lectures, cases, class discussions and assignments;
Language: The course is held in English

Literatur

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 40 EUR.

Gruppe 2

Pre-requisites:

Admission to the Master's programme

Attendance:

Attendance is mandatory. You can miss one out of five sessions without losing points. You will lose all participation marks if you miss two sessions and you will automatically fail the class if you miss more than two sessions.

Note: while we seek to maintain course descriptions on these pages as updated as possible, kindly note that legally binding information on our classes will ultimately be published on our webpages.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 15.11. 08:00 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 22.11. 09:45 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 29.11. 09:45 - 11:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 29.11. 11:30 - 14:45 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 04.12. 15:00 - 18:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 06.12. 13:15 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

This Core Strategy Course addresses the following questions:
What is a firm strategy?
Why does a firm need one?
How does the external environment determine the firm's strategy?
How does the internal environment affect it?
Which organizational structures support a strategy?
How do strategies change over time?
How do I implement a strategy?

Art der Leistungskontrolle und erlaubte Hilfsmittel

Attendance is mandatory during the entire first session of the course!

Please note that you will start working on the group project during and after our fourth session so it is essential that you attend this session. You will have until the end of this day (23:59) to complete the project (including class time).

The topic for the individual final project will be given to you on the day of our last session and you will have 24h to complete it.

Your final grade will be determined based on three components:
- Class participation (max 30 points)
- Group project (max 30 points)
- Individual final paper (max 40 points)

You need to achieve a total of at least 50 points in order to pass the class.

Please note that TURNITIN will be used in order to test all written coursework (e.g. group and individual reports) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

Learn about appropriate tools and frameworks to analyze a firm's business strategy.

Apply analytical frameworks to real-world case studies.

Lean how companies can deal with disruptive changes in their external environment and why some companies succeed or fail in doing this.

Gain the ability to develop business strategies and make recommendations on how to improve existing ones.

Prüfungsstoff

Lectures, cases, class discussions;
Language: The course is held in English

Literatur

Please note this class comprises compulsory literature consisting of a number of case studies at a cost of approximately 40 EUR. Information on these will be sent to you before the course starts.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 14.11.2024 10:25