Universität Wien

040024 UK ABWL Marketing II (2021W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
GEMISCHT

Zusammenfassung

1 Leri , Moodle
2 Leri , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

Students taking this course must have already successfully completed the ABWL Marketing I course.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202122/

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 06.10. 15:00 - 16:30 Digital
  • Mittwoch 20.10. 15:00 - 16:30 Digital
  • Mittwoch 27.10. 15:00 - 16:30 Digital
  • Mittwoch 03.11. 15:00 - 16:30 Digital
  • Mittwoch 10.11. 15:00 - 16:30 Digital
  • Mittwoch 17.11. 15:00 - 16:30 Digital
  • Mittwoch 24.11. 15:00 - 16:30 Digital
  • Freitag 26.11. 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 01.12. 15:00 - 16:30 Digital
  • Donnerstag 09.12. 15:00 - 16:30 Digital
  • Mittwoch 15.12. 15:00 - 16:30 Digital
  • Mittwoch 12.01. 15:00 - 16:30 Digital
  • Mittwoch 19.01. 15:00 - 16:30 Digital
  • Mittwoch 26.01. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Gruppe 2

Students taking this course must have already successfully completed the ABWL Marketing I course.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202122/

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 07.10. 15:00 - 16:30 Digital
  • Donnerstag 21.10. 15:00 - 16:30 Digital
  • Donnerstag 28.10. 15:00 - 16:30 Digital
  • Donnerstag 04.11. 15:00 - 16:30 Digital
  • Donnerstag 11.11. 15:00 - 16:30 Digital
  • Donnerstag 18.11. 15:00 - 16:30 Digital
  • Donnerstag 25.11. 15:00 - 16:30 Digital
  • Freitag 26.11. 09:45 - 11:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 02.12. 15:00 - 16:30 Digital
  • Donnerstag 09.12. 15:00 - 16:30 Digital
  • Donnerstag 16.12. 15:00 - 16:30 Digital
  • Donnerstag 13.01. 15:00 - 16:30 Digital
  • Donnerstag 20.01. 15:00 - 16:30 Digital
  • Mittwoch 26.01. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as Business-to-Business Marketing, Services Marketing, International Marketing, Marketing Implementation and Control, and Ethical Marketing.

Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation, Targeting, Positioning and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Ethical Marketing, Marketing Implementation and Control.

The first half of the course will be based on group presentations. Each group – formed by five students – has to prepare one presentation on a given market/company (see below). Students will have to apply theoretical frameworks taught in ABWL Marketing I in order to propose relevant solutions and/or recommendations to the case at hand. Each session will focus on the same marketing topic and will include two group presentations dealing with a different case. Each presentation is limited to 25 minutes and will be followed by questions and discussion from the instructor and the audience.

The second half of the course will consist of lectures covering new marketing topics such as services marketing, business-to-business marketing

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%

No material other than a dictonary may be used in the midterm exam and in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).

Prüfungsstoff

The group presentations will involve groups of 5 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.

All presentations have to be done using Power Point (or a similar program) and every group member has to present. Absent or not presenting group members without prior confirmation from the course instructor will be graded with zero points.

The midterm exam will be based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.

The final exam will be based only on the new topics covered by the instructors in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will be held in class.

Literatur

The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2019): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12