Universität Wien

040024 VO Management I - Marketing (MA) (2022S)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften
DIGITAL
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Für diese LV an-/abmelden

Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

All lectures will be online (online lectures) via Zoom.
As far as it is possible due to COVID-19, the examination will take place on site.

  • Mittwoch 02.03. 09:45 - 11:15 Digital
  • Mittwoch 09.03. 09:45 - 11:15 Digital
  • Mittwoch 16.03. 09:45 - 11:15 Digital
  • Mittwoch 23.03. 09:45 - 11:15 Digital
  • Mittwoch 30.03. 09:45 - 11:15 Digital
  • Mittwoch 06.04. 09:45 - 11:15 Digital

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Marketing is a complex business function that requires a balance of analytical and synthetic thinking. This course introduces a series of frameworks and tools that can be used to a) solve general business problems and b) develop specific marketing strategies and programs.

The course is oriented around understanding the three Cs (customers, company and competitors), developing a strategy for the chosen product/market(s), and translating this strategy into more specific plans through the elements of the marketing mix, the four Ps (product offering, pricing, promotion and physical distribution). Course materials are provided via Moodle.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Evaluation of performance will be based on a multiple choice exam (one correct answer per question). Please note that you need to register separately for the exam.

Mindestanforderungen und Beurteilungsmaßstab

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Prüfungsstoff

• Kotler, Keller, Brady, Goodman, & Hansen (2016), Marketing Management, 3rd European Edition, Pearson Prentice Hall.
• Slides via Moodle
• Videos and readings

Literatur

The course will be administered via the online leaning platform Moodle; to get access, you need to register via U:SPACE (no “first come, first serve” principle). You will also get a detailed Syllabus on Moodle which also contains links to Zoom. Please check this syllabus regularly (it will be constantly updated).

For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 11.05.2023 11:26