Universität Wien

040034 KU Strategic Innovation (MA) (2017W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Since this is a Major course, you need to have completed the Minor first.
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Diese LV hat 5 Einheiten - der 12.10. ist derzeit nur Ausweichtermin falls nötig.

  • Montag 02.10. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Dienstag 03.10. 09:45 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 04.10. 13:15 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 05.10. 09:45 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 09.10. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 09.10. 16:50 - 20:00 PC-Seminarraum 2 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Untergeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization’s innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors’ strategic innovation?
• How to win employees’ emotional commitment to a new strategy

Art der Leistungskontrolle und erlaubte Hilfsmittel

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Mindestanforderungen und Beurteilungsmaßstab

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Prüfungsstoff

Lectures, cases, class discussions, in-class exercises

Literatur

Please note: further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid - details to follow.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28