040034 KU Strategic Innovation (MA) (2017W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Prüfungsimmanente Lehrveranstaltung

Since this is a Major course, you need to have completed the Minor first.

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Anmeldung von Fr 08.09.2017 09:00 bis Do 21.09.2017 12:00
Abmeldung bis Sa 14.10.2017 23:59

Details

max. 50 Teilnehmer*innen

Sprache: Englisch

Lehrende

Markus Georg Reitzig

Termine (iCal) - nächster Termin ist mit N markiert

Diese LV hat 5 Einheiten - der 12.10. ist derzeit nur Ausweichtermin falls nötig.

    
    Montag
    02.10.
    09:45 - 14:45
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Dienstag
    03.10.
    09:45 - 14:45
    Hörsaal 16  Oskar-Morgenstern-Platz 1  2.Stock
    
    Mittwoch
    04.10.
    13:15 - 18:15
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Donnerstag
    05.10.
    09:45 - 14:45
    Hörsaal 16  Oskar-Morgenstern-Platz 1  2.Stock
    
    Montag
    09.10.
    11:30 - 16:30
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
Seminarraum 13  Oskar-Morgenstern-Platz 1  2.Stock
    
    Montag
    09.10.
    16:50 - 20:00
    PC-Seminarraum 2  Oskar-Morgenstern-Platz 1  1.Untergeschoß
PC-Seminarraum 3  Oskar-Morgenstern-Platz 1  1.Untergeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The Strategic Innovation elective addresses the following questions:
What is Strategic Innovation?
How to enhance corporate creativity
How to enhance an organizations innovation potential
How to experiment with a new business model idea?
How to commercialize a new business model?
How to respond to competitors strategic innovation?
How to win employees emotional commitment to a new strategy

Art der Leistungskontrolle und erlaubte Hilfsmittel

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Mindestanforderungen und Beurteilungsmaßstab

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Prüfungsstoff

Lectures, cases, class discussions, in-class exercises

Literatur

Please note: further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid - details to follow.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28