Universität Wien

040034 KU Strategic Innovation (MA) (2018W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Since this is a Major course, you need to have completed the Minor first.
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Friday 12 October is a fall-back session only, in case one of the earlier ones is cancelled.

  • Montag 01.10. 13:15 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 01.10. 16:45 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 03.10. 11:30 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 05.10. 11:30 - 16:25 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 08.10. 11:30 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 10.10. 11:30 - 16:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 10.10. 16:45 - 20:00 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Freitag 12.10. 08:30 - 11:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 12.10. 15:00 - 16:30 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 12.10. 16:45 - 19:50 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
    PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß
  • Montag 15.10. 15:00 - 20:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 19.10. 16:45 - 20:00 PC-Seminarraum 1 Oskar-Morgenstern-Platz 1 1.Untergeschoß
    PC-Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Untergeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The Strategic Innovation elective addresses the following questions:
• What is Strategic Innovation?
• How to enhance corporate creativity
• How to enhance an organization’s innovation potential
• How to experiment with a new business model idea?
• How to commercialize a new business model?
• How to respond to competitors’ strategic innovation?
• How to win employees’ emotional commitment to a new strategy

Art der Leistungskontrolle und erlaubte Hilfsmittel

Class participation: 30%

Individual written exam (in-class, open book): 40%

Group project: 30%

You need to achieve a total of at least 50% in order to pass the class.

Please note further that missing more than 20% of classes will result in failing the whole course.

Additionally, please note that TURNITIN will be used in order to test all written coursework (e.g. seminar papers) for possible plagiarism.

Mindestanforderungen und Beurteilungsmaßstab

To work through the following questions:

What exactly is strategic innovation and why would I engage in it?
If I want to strategically innovate in my business, how can I do it?
I have come up with an idea – how do I know it works?
How do I know that my new business model not only works but will be profitable, too?
If somebody else discovers a new model in my industry, how should I respond to it?
How can I convince my organization (and win emotional commitment) for embarking on such a journey?

Prüfungsstoff

Lectures, cases, class discussions, in-class exercises

Literatur

Please note: Further information on compulsory literature will be announced as soon as possible! This literature will contain teaching cases for which licensing fees must be paid. We demand that you hold us free from liability claims by copyright owners of case-based materials when attending our classes. To that end, we check whether you have legitimately acquired your teaching materials by the end of the second session. If you have not, we will unfortunately have to un-enroll you from the class.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28