040037 SE Seminar Marketing (MA) (2022W)
Prüfungsimmanente Lehrveranstaltung
Labels
VOR-ORT
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 12.09.2022 09:00 bis Fr 23.09.2022 12:00
- Anmeldung von Mi 28.09.2022 09:00 bis Do 29.09.2022 12:00
- Abmeldung bis Fr 14.10.2022 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Donnerstag
06.10.
09:45 - 13:00
Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag
24.11.
09:45 - 14:30
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
24.11.
14:30 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag
26.01.
09:00 - 14:45
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Freitag
27.01.
09:00 - 14:45
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The final grade consists of three components:
Class participation 10%
Group presentation 40%
Final report 50%Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate if the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Class participation 10%
Group presentation 40%
Final report 50%Participants will be assigned to groups of three and will work on a pre-defined topic or research question (students’ preferences will be taken into consideration whenever possible). Each group will receive a few references which will serve as a starting point for the investigation. The groups will need to identify and critically discuss all the relevant literature. We also appreciate if the investigation is enriched with additional data (these might include analyses of industry practices, expert interviews, case study, analysis of available secondary data, etc.). We expect participants to develop new research insights and highlight also relevant research opportunities.
Mindestanforderungen und Beurteilungsmaßstab
Students achieving less than 50% will fail the course and need to retake the course. Attendance in the first class is required. Class attendance is expected throughout the seminar.1 ≥ 88% (44 points)
2 ≥ 75% (38 points)
3 ≥ 63% (32 points)
4 ≥ 50% (25 points)
2 ≥ 75% (38 points)
3 ≥ 63% (32 points)
4 ≥ 50% (25 points)
Prüfungsstoff
Performance will be assessed based on the seminar paper (group report), the group presentation, and class participation (individual).
Literatur
To be announced.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 27.01.2023 09:28
• Familiarize students with emerging topics within the broader field of marketing.
• Improve students’ understanding of scientific work and increase their ability to synthesize relevant findings.
• Increase students’ analytical skills and their ability to link conceptual / theoretical knowledge to practical implications.
• Improve students’ academic writing skills, as well as their communications and presentation skills.
This course is targeted at students of the Major Marketing and International Marketing. Successful completion of all courses of the Minor in Marketing & International Marketing.