Universität Wien FIND

040055 SE IM: International Market Entry Decision (2016S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Windsperger, Moodle
2 Jell-Ojobor, Moodle

An/Abmeldung

Gruppen

Gruppe 1

International Strategy and Organization - International Market Entry Decision

max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 03.03. 13:15 - 14:45 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 28.04. 13:15 - 20:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 29.04. 13:15 - 20:00 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Samstag 30.04. 09:45 - 16:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Ziele, Inhalte und Methode der Lehrveranstaltung

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry strategies are discussed: global versus multi-domestic strategies, cultural distance, ownership and control modes, direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, as well as market entry modes of SMEs and start-ups.

Art der Leistungskontrolle und erlaubte Hilfsmittel

This module will consist of seminar presentations and classroom participation.

Mindestanforderungen und Beurteilungsmaßstab

- Seminar paper and presentation: 50 %
Each student has to write and present a research paper.
Length: Minimum 20 pages excluding references. The core of your paper should be:
(1) to summarize and criticize the literature, and
(2) to discuss the practical consequences of the research results for international management.
Papers must be based on scientifically relevant literature published in high-rated journals. The literature used must be cited in the text and referenced according to scientific standard.
- Participation in Public Lectures: 10 %
Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study hold discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is mandatory for the completion of the course and constitutes 10% of the course evaluation. Students are advised to check, from time to time, the latest announcements on these lectures at http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1
- Class participation: 40 %
- Pass mark for positive evaluation: > 50%

Literatur

Kumar, V., Subramanian, V. (1997). A contingency framework for the mode of entry decision. Journal of World Business, 32(1), 53-72.
Pan, Y., Tse, D.K. (2000). The hierarchical model of market entry modes. Journal of International Business Studies, 31, 535–554.
Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395–425.
Canabal, A., White III, G.O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284.
Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods: Theory, analysis, strategy. Edward Elgar Publishing.
Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.

Gruppe 2

max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Dienstag 05.04. 09:45 - 11:15 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 01.06. 09:45 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 02.06. 09:45 - 16:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Montag 06.06. 09:45 - 16:30 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 07.06. 09:45 - 13:00 Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 07.06. 13:15 - 16:30 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

This module is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry strategies are discussed: global versus multi-domestic strategies, cultural distance, ownership and control modes, direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, as well as market entry modes of SMEs and start-ups.

Art der Leistungskontrolle und erlaubte Hilfsmittel

This module will consist of seminar presentations and classroom participations.

Mindestanforderungen und Beurteilungsmaßstab

- Seminar paper and presentation: 50 %

Each student has to write and present a research paper.

Length: Minimum 20 pages excluding references. The core of your paper should be:

(1) to summarize and criticize the literature, and

(2) to discuss the practical consequences of the research results for international management.

Papers must be based on scientifically relevant literature published in high-rated journals. The literature used must be cited in the text and referenced according to scientific standard.

- Participation in Public Lectures: 10 %

Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study hold discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is mandatory for the completion of the course and constitutes 10% of the course evaluation.
Students are advised to check, from time to time, the latest announcements on these lectures at <http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1>
http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1

- Class participation: 40 %

- Pass mark for positive evaluation: > 50%

Literatur

Recommended introductory literature:

Kumar, V., Subramanian, V. (1997). A contingency framework for the mode of entry decision. Journal of World Business, 32(1), 53-72.

Pan, Y., Tse, D.K. (2000). The hierarchical model of market entry modes.
Journal of International Business Studies, 31, 535–554.

Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395–425.

Canabal, A., White III, G.O. (2008). Entry mode research: Past and future.
International Business Review, 17(3), 267-284.

Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods:
Theory, analysis, strategy. Edward Elgar Publishing.

Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.

Information

Prüfungsstoff

This module will consist of seminar presentations and classroom discussions.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 31.08.2018 08:47