Universität Wien

040055 SE IM: International Market Entry Decision (2017S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

International Strategy and Organization - International Market Entry Decision
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 24 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 01.03. 11:30 - 13:00 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß (Vorbesprechung)
  • Montag 03.04. 09:45 - 13:00 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
  • Montag 03.04. 13:15 - 14:45 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 04.04. 09:45 - 13:00 Studierzone
  • Dienstag 04.04. 13:15 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 05.04. 09:45 - 13:00 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 05.04. 13:15 - 14:45 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 06.04. 09:45 - 11:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 06.04. 11:30 - 13:00 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 06.04. 13:15 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 07.04. 09:45 - 13:00 Studierzone

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Course objective

Studying internationalization market entry decision as an enterprise strategy

Content

1. Choice of governance modes
2. Empirical applications in different industries

It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry strategies are discussed: cultural distance, ownership and control modes, licensing, strategic alliances, franchising as well as market entry modes of SMEs.

Methods
1. Participation/attendance during lectures
2. Student seminar presentations
3. Participation/attendance during presentations

Art der Leistungskontrolle und erlaubte Hilfsmittel

Mindestanforderungen und Beurteilungsmaßstab

The final scores shall be calculated as follows;

Seminar paper 60%
Seminar Presentation 25%

Class participation 15%

Prüfungsstoff

Literatur

(1) Exporting and Export Intermediaries as Market Entry Modes (Peng, York 2001)
(2) Licensing vs. Joint Ventures as Market Entry Mode (Jiang et al. 2007; Hennart 1988)
(3) Market Entry through Management Contract and Project Operations (Welsh, Benito, Pederson 2007, Chap. 5 and 7)
(4) International Franchising: The Propensity of Franchise Internationally (Doherty, 2007; Jell, Windsperger 2014)
(5) Choice of International Franchise Governance Modes (Jell, Windsperger 2014)
(6) Acquisition and Greenfield Investment as Market Entry Mode (Slangen, Hennart, 2007)
(7) Brownfield Investment as Market Entry Mode (Meyer, Estrin 2001)
(8) Choice of Market Entry: Mode Combination Strategies (Benito et al., 2011)
(9) Choice of Market Entry of Manufacturing and Service Firms (Ekeledo, Sivakumar 2004)
(10) Choice of Market Entry of SMEs and Start-ups (Burgel, Murray 2000; Schweizer 2012)
(11) Market Entry of Born-Global Firms (Kalinic, Cipriano Forza, 2012)
(12) The Impact of Corruption on ME-Strategy (Uhlenbruck et al. 2006)

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28