040065 KU Building Blocks of International Business: Research Methods in International Business (MA) (2024S)

Providing a fundamental understanding of international business research methods is the main objective of this course. The course flaw is structured in order to follow the steps of the market research process. In this respect, we will cover types of research design and techniques of data collection. Particularly, topics covered will include problem definition, research design (exploratory, descriptive and causal), data collection methods and sampling schemes. Emphasis will be given to both qualitative and quantitative aspects of research. An international business agenda will be present throughout the whole course, as issues faced by researchers when conducting international business research will be pointed out.

By the end of the course students will be able to:
• Understand what international business research is, how, why and when it is useful
• Acknowledge different research designs and data collection methods
• Design and conduct international business research projects
• Evaluate and interpret research designed by outside providers
• Recognize business research challenges in an international context

For more information please visit https://international-business.univie.ac.at/studies/master-courses/