Universität Wien

040104 KU International Marketing Management 2 (MA) (2017S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

It is absolutely essential that all registered students attend the first session on March 3rd, 2017 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Erasmus students must have successfully completed an international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 14th, 2017.



Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").


max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Freitag 03.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 10.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 17.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 24.03. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 07.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 28.04. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 05.05. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Freitag 12.05. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 18.05. 08:00 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 18.05. 13:00 - 18:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 19.05. 08:00 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 02.06. 09:45 - 11:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß


Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It builds directly on the knowledge gained from the International Marketing Management 1 course and highlights strategic and managerial issues related to international marketing.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation. Most session will include a short case study and/or exercise. These will usually be distributed in advance and students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

To develop interpersonal and communication skills, case studies and exercises (as well as the Group Project) will be tackled in groups of 4-5 students. All students/groups must come prepared to all case study discussions. Failure to do so will adversely affect their class participation grades and possibly their admission to the final exam.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
- Group Project 45%
- Final Exam 55%

No material other than a dictonary may be used in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.


The group project will involve the preparation and presentation of a Global Strategy Report for an internationally-active organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group. The final exam takes 60 minutes and comprises single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies).


Textbook: The required text for the course (also used in the International Marketing Management 1) is: Hollensen S. (2013): Global Marketing - A Decision-Oriented Approach, 6th edition, Prentice Hall. Using edition 5 is also feasible, please check for differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which is examinable (!), is found on Moodle. The articles from the reading list are essential for successful completion of the Group Project!

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28