Universität Wien FIND

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Vor-Ort-Lehre und Umstellung auf Online-Prüfungen) erforderlich sein. Melden Sie sich für Lehrveranstaltungen/Prüfungen über u:space an, informieren Sie sich über den aktuellen Stand auf u:find und auf der Lernplattform moodle.

Weitere Informationen zum Lehrbetrieb vor Ort finden Sie unter https://studieren.univie.ac.at/info.

040104 KU International Marketing Management 2 (MA) (2018S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

It is absolutely essential that all registered students attend the first session on March 6th, 2018 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 11th, 2018.




max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Dienstag 06.03. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 20.03. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Freitag 23.03. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 10.04. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 4 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 17.04. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 24.04. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 08.05. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 15.05. 11:30 - 13:00 Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 24.05. 08:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 25.05. 08:00 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 29.05. 11:30 - 13:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 21.06. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß


Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It builds directly on the knowledge gained from the International Marketing Management 1 course and highlights strategic and managerial issues related to international marketing.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation.

To develop interpersonal and communication skills, case studies and exercises (as well as the Group Project – see section on Assessment below) will be tackled in groups of 4-5 students. All students/groups must come prepared to all case study discussions and exercises. Failure to do so will adversely affect their class participation grades.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
• Mid-term Exam 20%
• Group Project Presentation 25%
• Sales Negotiation Exercise 10%
• Final Exam 45%

No material other than a dictonary may be used in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.


Mid-term exam will cover chapters 9-13. The exam takes 60 minutes and comprises of essay questions based on a case study. The group project involves the preparation and presentation of a Global Strategy Report for an internationally-active organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group. Sales negotiation exercise takes 90 minutes (further details will be given in the lectures in due time). The final exam takes 60 minutes and comprises single-choice questions, and essay questions. The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies).


Textbook: The required text for the course (also used in the International Marketing Management 1) is: Hollensen S. (2011): Global Marketing - A Decision-Oriented Approach, 5th edition, Prentice Hall. Using edition 4&6 is also feasible, please check for differences in chapter numbers and case studies.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28