Universität Wien FIND

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Vor-Ort-Lehre und Umstellung auf Online-Prüfungen) erforderlich sein. Melden Sie sich für Lehrveranstaltungen/Prüfungen über u:space an, informieren Sie sich über den aktuellen Stand auf u:find und auf der Lernplattform moodle. ACHTUNG: Lehrveranstaltungen, bei denen zumindest eine Einheit vor Ort stattfindet, werden in u:find momentan mit "vor Ort" gekennzeichnet.

Regelungen zum Lehrbetrieb vor Ort inkl. Eintrittstests finden Sie unter https://studieren.univie.ac.at/info.

040104 KU International Marketing Management 2 (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 7th, 2021.

Mi 12.05. 11:30-13:00 Digital



max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Mittwoch 03.03. 11:30 - 13:00 Digital
Mittwoch 10.03. 11:30 - 13:00 Digital
Mittwoch 17.03. 11:30 - 13:00 Digital
Mittwoch 24.03. 11:30 - 13:00 Digital
Mittwoch 14.04. 11:30 - 13:00 Digital
Mittwoch 21.04. 11:30 - 13:00 Digital
Mittwoch 28.04. 11:30 - 13:00 Digital
Mittwoch 05.05. 11:30 - 13:00 Digital
Mittwoch 19.05. 11:30 - 13:00 Digital
Mittwoch 09.06. 08:00 - 16:30 Digital
Mittwoch 23.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock


Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues related to international marketing such as available entry strategies, product strategies etc.

The course involves a combination of formal lectures and workshop sessions, held online via Zoom or a similar platform.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
• Pop-up Quiz 10%
• Group Project 45%
• Final Exam 45%

No material other than a dictonary may be used in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.


The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

The group project involves the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.

The final exam will be based on the textbook, additional readings and material covered in the lectures.


The required textbook for the course is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using editions 5, 6 and 7 is also feasible, please check for any differences in chapter numbers and case studies between the edition 8 and the editions 5, 6 and 7.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 21.04.2021 11:25