Universität Wien FIND
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040104 KU International Marketing Management 2 (MA) (2022S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.)

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 6th, 2022.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ss-2022/

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Mittwoch 02.03. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 09.03. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Mittwoch 16.03. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 23.03. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 06.04. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 06.04. 13:15 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 27.04. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 04.05. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 11.05. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 12 Oskar-Morgenstern-Platz 1 2.Stock
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 08.06. 09:45 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 10.06. 09:45 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 22.06. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to develop decision-making skills for the successful formulation, implementation and control of international marketing strategies. It covers strategic and managerial topics and issues related to international marketing such as market entry strategies, product strategies, communication strategies, etc.

The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation.

To develop interpersonal, negotiation and communication skills, students are expected to work in teams consisting of 5-6 students on a given Group Project (see section on Assessment below).

In case, due to COVID, the course cannot take place on location, it will be offered online during the same dates/times. In this case, students are expected to have their cameras on during all sessions.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
• Group Project 35% (group assessment)
• Pricing Test 20% (individual assessment)
• Final Exam 45% (individual assessment)

No material other than a dictonary may be used in the pricing test and in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.

A minimum of 50 percent needs to be attained overall to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.

Prüfungsstoff

The Group Project comprises the preparation and presentation of a Global Strategy Report for a given organization (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.
The Pricing Test will cover Chapter 15 and will comprise open questions. The completion of the test will take 15 minutes (further details will be given in the lectures in due time).
The final exam takes 60 minutes and comprises essay questions. The exam will be based on the textbook, additional readings, and material covered in the lectures.

Literatur

Textbook: The required textbook for the course is: Svend Hollensen (2020): Global Marketing, 8th Edition, Pearson. Using earlier editions is also possible, however, please check for any differences in chapter numbers and case studies.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Di 10.05.2022 10:49