Universität Wien
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040119 VO ABWL Marketing I (2017W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Moodle

Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 16.10. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 23.10. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 30.10. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 06.11. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 13.11. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 27.11. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 04.12. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 11.12. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 08.01. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 15.01. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 22.01. 19:00 - 21:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course is an introductory course in the field of marketing. Its purpose is to provide a general understanding of the process of marketing, its role in business today, strategic marketing decisions, and the major aspects of the marketing mix: product and services planning and development, pricing, marketing communication, and distribution.
After passing this course, you will have gained a solid understanding of the concept of marketing and its role/function in organizations as well as its application in business.
Topics:
Introduction: Marketing Environment, Marketing Research, Consumer Behavior
Strategic Marketing: Market Segmentation, Targeting, Positioning, Strategic Planning and Marketing Strategy
Marketing Mix: Product Decisions and Branding, Marketing of Services, Distribution and Channel Management, Marketing Communication, Pricing Strategies
more information: http://marketing.univie.ac.at/studierende/studenten-bachelor/ws-201718/abwl-marketing-1/

Art der Leistungskontrolle und erlaubte Hilfsmittel

The exam consists of 50 multiple choice questions. There are 4-5 answer choices per question of which only one is correct. The exam time is 60 min.
In order to be admitted to the exam, you need to register via U:SPACE.

Mindestanforderungen und Beurteilungsmaßstab

Written exam: 100% of course grade
5 ... < 50 %
4 ... ≥ 50 %
3 ... ≥ 62,5 %
2 ... ≥ 75 %
1 ... ≥ 87,5 %

Prüfungsstoff

The exam will be based on the lecture, the assigned chapters in Kotler et al. and the material on the course website.

Literatur

Kotler, P./Keller, K./Brady, M./Goodman, M/Hansen, T. (2016). Marketing Management, 3rd edition, Pearson
ISBN-13: 9781292093239
Additional material such as lecture slides will be provided on the course website (Moodle).

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28