Universität Wien
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040141 SE Qualitative Research Methods (MA) (2025W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Plakogiannaki , Moodle
2 Plakogiannaki , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

max. 17 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 14.01. 10:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 15.01. 10:00 - 17:30 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Dienstag 20.01. 10:00 - 17:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 30.01. 11:30 - 12:00 Digital

Mindestanforderungen und Beurteilungsmaßstab

- Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 24.
- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is January14th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on January 14th (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment.

Grading:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Gruppe 2

max. 17 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 10.11. 11:30 - 18:15 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 17.11. 11:30 - 13:00 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 17.11. 13:15 - 14:45 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
  • Montag 17.11. 15:00 - 18:15 Seminarraum 16 Oskar-Morgenstern-Platz 1 3.Stock
  • Dienstag 25.11. 11:30 - 18:15 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 09.12. 09:45 - 11:15 Digital

Mindestanforderungen und Beurteilungsmaßstab

- Students wishing to take this course must register via u:find/u:space (with points) during the registration period. The maximum number of participants is 24.
- Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is November 10th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on November 10h (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage and Moodle for any changes in dates/times.

Attendance is compulsory throughout the semester. Absence from two course units is possible. A course unit is a 90-minute session. Further absences will automatically result in a “fail” grade. Attendance is compulsory during assessment.

Grading:
1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The aim of this course is to offer Master’s students the opportunity to explore qualitative research and understand its academic potential and practical dimensions. Emphasis will be placed on different qualitative methods including qualitative case study research, qualitative interviews and focus group research. It will also consider analysis of qualitative data drawing on examples of relevant academic research. The course seeks a balance between practice and theory, and between action and reflection.

This course is divided into eight main parts focusing on the following topics:
(1) Introduction to qualitative research, its uniqueness and theorising potential;
(2) Different types of qualitative research;
(3) Qualitative case study;
(4) Sampling in qualitative research;
(5) Qualitative interviewing;
(6) Focus Group research;
(7) Qualitative data analysis;
(8) Criteriology in qualitative research.

By the end of the course Master’s students are expected to:
1. Understand the role of qualitative research in academic research.
2. Define qualitative case study research; consider the theoretical objectives that case study research serves.
3. Understand that case study sampling involves multiple decisions: specify the units of analysis in case study research, select case study sampling strategies and sources of evidence.
4. Develop an understanding on how to collect data from conducting interviews and focus group research.
5. Understand the qualitative data analysis.
6. Understand different criteria for assessing the quality of qualitative research.
Each part of the course is based on an analysis and discussion of examples as well as relevant pre-readings.

https://international-business.univie.ac.at/studies/master-courses/

Art der Leistungskontrolle und erlaubte Hilfsmittel

10% - Class participation
45% - Group presentation. Present and discuss an empirical article that employs qualitative research. Explain how the selected empirical paper has influenced the methodological decisions in your Master thesis. Provide a thorough analysis of the methodological choices in the article. The presentation will take place during the last day of the course. Groups will be announced on the first day of the course. Please select an empirical qualitative article from top tier academic journals (e.g. Academy of Management Journal, Administrative Science Quarterly, Journal of Consumer Research, Journal of International Business Studies, Journal of Management Studies, Organization Studies, Strategic Management Journal.)
45% - Provide a skeleton of the methodology chapter of your Master thesis. The skeleton should include all sections of the methodology chapter of your Master thesis together with a paragraph discussion of what you intend to discuss in each section. Length 4 pages, excluding references.

Prüfungsstoff

class participation, class presentation and skeleton of the methodology chapter

Literatur

please see the Reading list on the syllabus

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 27.07.2026 09:26