Universität Wien

040154 VK eBusiness and Service Science (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
DIGITAL

https://ebusiness.univie.ac.at/teaching/

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 11.10. 18:30 - 20:00 Digital
  • Montag 18.10. 18:30 - 20:00 Digital
  • Montag 25.10. 18:30 - 20:00 Digital
  • Montag 08.11. 18:30 - 20:00 Digital
  • Montag 15.11. 18:30 - 20:00 Digital
  • Montag 22.11. 18:30 - 20:00 Digital
  • Montag 29.11. 18:30 - 20:00 Digital
  • Montag 06.12. 18:30 - 20:00 Digital
  • Montag 13.12. 18:30 - 20:00 Digital
  • Montag 10.01. 18:30 - 20:00 Digital
  • Montag 17.01. 18:30 - 20:00 Digital
  • Montag 24.01. 18:30 - 21:45 Digital
  • Montag 31.01. 18:30 - 20:00 Digital

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The goal of this course is to introduce students to the fascinating world of online services. Upon completion of this course, students will:
- develop an understanding of the state of the art of service management thinking
- understand the fundamentals of electronic commerce as they apply to the marketing of online services
- be able to develop an online service that can be successfully offered in the market

The topics covered in this course include:
Introduction to the service economy
Service strategies
Development of new services
The service encounter
Service quality
Communicating services
Introduction to e-commerce
Selling services online
Usability and user experience
Delivering services online

Teaching methods include online lectures and exercises.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Breakdown of the grade:
Midterm exam (online) 30%
Final exam (online) 30%
Group project 40%

Mindestanforderungen und Beurteilungsmaßstab

The following grading system is used:
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail

Prüfungsstoff

The exams are based on the lectures and written materials published on the course website (Moodle).

Literatur

Bordoloi, S., Fitzsimmons, J. and Fitzsimmons, M., 2019. Service Management. 9th ed. New York: McGraw-Hill Education.
Laudon, Kenneth C., and Carol G. Traver, 2020. E-commerce : Business, technology, society. Boston: Pearson, 2020.
Lovelock, C. and Wirtz, J., 2016. Services Marketing. Hackensack (N.J.): World Scientific.
Osterwalder, Alexander, et al., 2014. Value proposition design : how to create products and services customers want. Hoboken: John Wiley & Sons.
Parker, Geoffrey, Marshall Alstyne, and Sangeet P. Choudary., 2016. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12