040167 VO Strategy (2016W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Attendance: This is a VOrlesung, so attandence is not mandatory.

This course is blocked.

This course is held in English.

Moodle

Details

max. 999 Teilnehmer*innen

Sprache: Englisch

Prüfungstermine

Freitag 27.01.2017 Mittwoch 15.03.2017 13:15 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Donnerstag 18.05.2017 13:15 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Mittwoch 28.06.2017 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Lehrende

Inna Smirnova

Termine (iCal) - nächster Termin ist mit N markiert

    
    Freitag
    14.10.
    09:45 - 13:00
    Hörsaal 12  Oskar-Morgenstern-Platz 1  2.Stock
    
    Montag
    24.10.
    13:15 - 16:30
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Freitag
    04.11.
    09:45 - 13:00
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Samstag
    12.11.
    11:30 - 14:45
    Hörsaal 12  Oskar-Morgenstern-Platz 1  2.Stock
    
    Freitag
    18.11.
    11:30 - 14:45
    Hörsaal 16  Oskar-Morgenstern-Platz 1  2.Stock
    
    Freitag
    20.01.
    09:45 - 13:00
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Montag
    23.01.
    09:45 - 11:15
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Freitag
    27.01.
    09:45 - 11:45
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firms internal organization impact on corporate performance.
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.

What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic Management

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written closed form individual Final Exam (100%) at the end of the course. You need to achieve at least 51 points for a pass grade.
Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.

Mindestanforderungen und Beurteilungsmaßstab

1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firms strategy.
3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Prüfungsstoff

Literatur

The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28