040167 VO Strategy (BA) (2022W)
Labels
Attendance: This is a VOrlesung, so attandence is not mandatory.This course is blocked.This course is held in English.
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Details
Sprache: Englisch
Prüfungstermine
- Freitag 18.11.2022 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 16.12.2022 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Freitag 20.01.2023 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 10.03.2023 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Lehrende
Termine
MO 10.10.2022 16.45-20.00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock (Bestätigt)
DI 11.10.2022 16.45-20.00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock (Bestätigt)
MI 12.10.2022 16.45-20.00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
FR 14.10.2022 13.15-16.30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß (Bestätigt)
MO 17.10.2022 16.45-20.00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock (Bestätigt)
DI 18.10.2022 16.45-20.00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
MI 19.10.2022 16.45-20.00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
FR 21.10.2022 14.15-17.30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock (Bestätigt)
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Written closed form individual Final Exam (100%) at the end of the course. The usage of written aids for the exam (open book) is only permitted for online exams. In general, the exam aims to assess your ability to apply, analyze, synthesize, compare/contrast or evaluate information.Note: additional registration for the exam is needed (via U:SPACE). Details will be explained during the lecture.
Mindestanforderungen und Beurteilungsmaßstab
Grading scheme:
[0%-59,5%] = 5
[60%-69,5%] = 4
[70% - 79.5%] = 3
[80% - 89.5%] = 2
[90% - 100%] = 1
[0%-59,5%] = 5
[60%-69,5%] = 4
[70% - 79.5%] = 3
[80% - 89.5%] = 2
[90% - 100%] = 1
Prüfungsstoff
Material covered during the course of the lecture
Literatur
The course is primarily based on the book of Grant, Robert M. (2019) "Contemporary Strategy Analysis: Text and Cases", John Wiley & Sons (10th Edition).Addtional readings and papers will be posted online (moodle)
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Do 03.11.2022 14:28
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.Relevant topics:
- What is Strategy?
- Strategic Goals, Values, Performance Analysis
- Industry Analysis; Five Forces Framework
- Competitive Analysis; Segmentation and Strategic Groups
- Analyzing and Developing Internal Resources and Capabilities
- Value Chains
- Strategic Planning; Organizational Design
- The Industry Life Cycle; Managing Organizational Strategic Change
- Managing Innovation: To Lead or to Follow?
- Corporate strategy: Vertical Integration; Diversification
- Corporate Management, Governance
- External Growth Strategies: Mergers, Acquisitions, and Alliances
- Globalization and Multinational Strategies
- New Trends in Strategic ManagementMind that attendance to this course is not mandatory, hence if you are present, it is expected from you to participate in the discussion and thus contribute to the overall learning experience of the class.