040174 UE Repetitorium zu VO Strategy (2016S)

(Service-Lehrveranstaltung)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften

Prüfungsimmanente Lehrveranstaltung

Diese Lehrveranstaltung ist strikt für Studierende der SPL 4 kontingentiert.

This course is blocked.

Schedule:

9 (6+1+1+1) sessions in total: 6 sessions of 180 mins with 15 mins break, 2 shorter session of 90 mins, 1 exam session(=final session).

This course is held in English.

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Anmeldung von Mi 17.02.2016 09:00 bis Mi 24.02.2016 12:00
Anmeldung von Di 08.03.2016 14:00 bis So 20.03.2016 23:59
Abmeldung bis Mi 20.04.2016 13:12

Details

max. 999 Teilnehmer*innen

Sprache: Englisch

Lehrende

Inna Smirnova

Termine (iCal) - nächster Termin ist mit N markiert

    
    Donnerstag
    07.04.
    11:30 - 13:00
    Hörsaal 16  Oskar-Morgenstern-Platz 1  2.Stock
    
    Donnerstag
    14.04.
    09:45 - 13:00
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock
    
    Mittwoch
    20.04.
    13:15 - 16:30
    Hörsaal 15  Oskar-Morgenstern-Platz 1  2.Stock
    
    Donnerstag
    21.04.
    09:45 - 13:00
    Hörsaal 17  Oskar-Morgenstern-Platz 1  2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm?s internal organization impact on corporate performance.

The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).

Finally, it will revisit some of the current trends in strategy research.

What is Strategy?

Strategic Goals, Values, Performance Analysis

Industry Analysis; Five Forces Framework

Competitive Analysis; Segmentation and Strategic Groups

Analyzing and Developing Internal Resources and Capabilities; Value Chains

Strategic Planning; Organizational Design

The Industry Life Cycle; Managing Organizational Strategic Change

Managing Innovation: To Lead or to Follow?

Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance

External Growth Strategies: Mergers, Acquisitions, and Alliances

Globalization and Multinational Strategies

New Trends in Strategic Management

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written closed form individual Final Exam (100%) at the end of the course.

Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.

Mindestanforderungen und Beurteilungsmaßstab

1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.

2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm?s strategy.

3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Prüfungsstoff

Literatur

The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28