Universität Wien

040192 VO ABWL Marketing I (2016S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

To access the course material (i.e. ppt slides), please register directly on Moodle (https://moodle.univie.ac.at/course/view.php?id=49451) using your u:account.

1st exam date: Fri, 29.06.2016, 09:45, HS 1, HS 6 + HS 14

2nd exam date: Mon, 03.10.2016, 09:45, HS 1

3rd exam date: tba (mid of winter term 2016/17)

4th exam date: tba (end of winter term 2016/17)

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-16/abwl-marketing-i/

Moodle

Details

max. 400 Teilnehmer*innen
Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 09.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 16.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 06.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 13.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 20.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 27.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 04.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 18.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 01.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 08.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 15.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today's economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Art der Leistungskontrolle und erlaubte Hilfsmittel

For students registering for the course in the current bachelor program (VO counts for 3 ECTS points): The exam takes 60 minutes and comprises 50 single-choice questions.

Only for (I)BW bachelor students in the curriculum version of 2011 (admission before WS 2014): The exam earns 4ECTS points; the exam takes 80 minutes and comprises 65 single-choice questions.
For VWL/ISOR students: in case your curriculum requires 4 ECTS, please send an email to martina.roth@univie.ac.at.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Mindestanforderungen und Beurteilungsmaßstab

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Prüfungsstoff

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Literatur

The required text is Jobber & Ellis-Chadwik, D. (2012): Principles and Practice of Marketing, 7th edition, McGraw-Hill (ISBN-13: 978-0077140007). Students who already own the 6th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 6 to 7, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28