040192 VO ABWL Marketing I (2019S)
Labels
For BW/IBW bachelor students: The STEOP Phase has to be successfully completed.
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.1st exam date: Tuesday, 18.06.2019, 13:30, HS 1 and HS 62nd exam date: Monday, 23.09.2019, 09:45, HS 13rd exam date: tba (mid of winter term 2019/20)4th exam date: tba (end of winter term 2019/20)http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-19/#c650807
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.1st exam date: Tuesday, 18.06.2019, 13:30, HS 1 and HS 62nd exam date: Monday, 23.09.2019, 09:45, HS 13rd exam date: tba (mid of winter term 2019/20)4th exam date: tba (end of winter term 2019/20)http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-19/#c650807
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Details
Sprache: Englisch
Prüfungstermine
Dienstag
18.06.2019
13:15 - 14:45
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Montag 23.09.2019 09:45 - 11:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Dienstag 19.11.2019 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Montag 13.01.2020 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Montag 23.09.2019 09:45 - 11:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß Dienstag 19.11.2019 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock Montag 13.01.2020 13:15 - 14:45 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Dienstag
05.03.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
13.03.
13:15 - 14:45
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Dienstag
19.03.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
20.03.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
02.04.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
09.04.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
07.05.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
14.05.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
21.05.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
28.05.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
04.06.
09:45 - 11:15
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
05.06.
11:30 - 13:00
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.
Art der Leistungskontrolle und erlaubte Hilfsmittel
For the exam, you need to register via u:find (https://ufind.univie.ac.at)Exam Format: The exam takes 60 minutes and comprises 50 single-choice questions.Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.No material other than a dictonary may be used in the exam.
Mindestanforderungen und Beurteilungsmaßstab
Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.
Prüfungsstoff
Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.
Literatur
The required text is Jobber & Ellis-Chadwik, D. (2016): Principles and Practice of Marketing, 8th edition, McGraw-Hill (ISBN-13: 978-0077174149). Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:28