Universität Wien

040192 VO ABWL Marketing I (2021S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

For BW/IBW bachelor students: The STEOP Phase has to be successfully completed.
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.

1st exam date: 29.06.2021

2nd exam date: 28.09.2021

3rd exam date: tba (mid of winter term 2021/22)

4th exam date: tba (end of winter term 2021/22)



Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").


Sprache: Englisch



Termine (iCal) - nächster Termin ist mit N markiert

Dienstag 02.03. 15:00 - 16:30 Digital
Dienstag 09.03. 15:00 - 16:30 Digital
Dienstag 16.03. 15:00 - 16:30 Digital
Dienstag 23.03. 15:00 - 16:30 Digital
Dienstag 13.04. 15:00 - 16:30 Digital
Dienstag 20.04. 15:00 - 16:30 Digital
Dienstag 27.04. 15:00 - 16:30 Digital
Dienstag 04.05. 15:00 - 16:30 Digital
Dienstag 11.05. 15:00 - 16:30 Digital
Dienstag 18.05. 15:00 - 16:30 Digital
Dienstag 01.06. 15:00 - 16:30 Digital
Dienstag 08.06. 15:00 - 16:30 Digital
Dienstag 15.06. 15:00 - 16:30 Digital
Dienstag 22.06. 15:00 - 16:30 Digital


Ziele, Inhalte und Methode der Lehrveranstaltung

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Art der Leistungskontrolle und erlaubte Hilfsmittel

For the exam, you need to register via u:find/u:space

Exam Format: single-choice questions (more information will follow - depend on the current Covid-19 regulations)
UPDATE 25.05.: 1st exam date 29.06.2021, 4 pm, digital. The exam takes 25 minutes and comprises 30 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Mindestanforderungen und Beurteilungsmaßstab

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.


Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.


The required text is Jobber & Ellis-Chadwik, D. (2019): Principles and Practice of Marketing, 9th edition, McGraw-Hill (ISBN-13: 978-152-684-7232). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12