Universität Wien

040192 VO ABWL Marketing I (2023S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
GEMISCHT

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Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 07.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 14.03. 09:45 - 11:15 Digital
  • Dienstag 21.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 28.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 18.04. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 02.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 09.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 16.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 23.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 06.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 13.06. 09:45 - 11:15 Digital
  • Dienstag 20.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level

Art der Leistungskontrolle und erlaubte Hilfsmittel

For the exam, you need to register via u:find/u:space

Exam Format: The exam comprises 50 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Mindestanforderungen und Beurteilungsmaßstab

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Prüfungsstoff

Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Literatur

The required textbook is Jobber & Ellis-Chadwik, D. (2019): Principles and Practice of Marketing, 9th edition, McGraw-Hill (ISBN-13: 978-152-684-7232). Students who already own the 8th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 8 to 9, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 21.09.2023 14:47