Universität Wien

040192 VO ABWL Marketing I (2025S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

Moodle
Di 10.06. 09:45-11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

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Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 11.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 18.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 25.03. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 01.04. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 08.04. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 29.04. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 06.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 13.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 20.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 27.05. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 03.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Dienstag 17.06. 09:45 - 11:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Participants will gain an introduction into marketing, a systematic overview of marketing tasks and approaches and develop a practical understanding of the basic concepts. Participants will...
- become familiar with the terminology and concepts in marketing,
- develop an understanding of marketing as a strategic approach and
- learn the conception, benefits and use as well as mutual coordination of the various marketing instruments as part of marketing planning.

The lecture is provided as an on-site event in the lecture hall. Attendance is voluntary. All sessions are streamed and recorded. Recordings and slides and handouts are available on Moodle until the final examination date for this lecture.

Note: You are not allowed to download, to forward, or distribute the lecture stream. Any transgressions of proprietary rights will be prosecuted. We do not hold any liabilities for technical problems and cannot guarantee that each session will be streamed at all or videotaped correctly.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Students who wish to take the course for credits have to pass a written exam of 60 minutes. The exam includes 60 true-false questions, and a total of max. 60 points can be achieved. To access the exam, every student needs a notebook. If you do not have a digital device available (tablets and mobile phones are not permitted), please contact the secretariat of the Institute for Marketing and International Business in good time.

Note that no other devices or other aids may be used. No other tabs may be open on the testing device. Communication or collaboration with other students is permitted. Any transgressions will result in the exam being graded “X”.

Mindestanforderungen und Beurteilungsmaßstab

The performance assessment is based on the examination results (max. 60 points).

The following assessment key is used for grading:
Very good ≥ 52 points | Good ≥ 44 points | Satisfactory ≥ 37 points | Sufficient ≥ 30 points

Prüfungsstoff

Exam material is the content of the lecture.

Literatur

The lecture is oriented along the following textbooks:
- Armstrong/Kotler, Marketing: An Introduction. Boston, MA, Pearson Education

Editions from the past four years can be used. The following textbook can be used too, although the organization of chapters may slightly differ from the one indicated in the above table:
- Kotler/Armstrong, Principles of Marketing. Boston, MA, Pearson Education

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Do 13.03.2025 13:05