040207 SE Bachelorseminar (inkl. Bachelorarbeit) (2023S)
Prüfungsimmanente Lehrveranstaltung
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 13.02.2023 09:00 bis Mi 22.02.2023 12:00
- Abmeldung bis Fr 17.03.2023 23:59
Details
max. 24 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Donnerstag 02.03. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Donnerstag 09.03. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Donnerstag 20.04. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Donnerstag 27.04. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Donnerstag 04.05. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Donnerstag 11.05. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Donnerstag 25.05. 15:00 - 18:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
- Montag 03.07. 13:15 - 14:45 Digital
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The total performance of the course participants includes the following partial performances:
Group work/ Presentation (Team grade) (30%)
Participation (10%)
Written bachelor’s thesis (Team grade) (60%)The group presentations will involve groups of 2 students. The same grade will be awarded to all students of the same group (exceptionally, grades may vary in case of significant discrepancies during the presentation). All group members have to contribute and participate in both the presentation and later discussion.
The participation grade will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively in their colleagues’ presentations.
The written bachelor’s thesis will involve groups of 2 students. Students will be graded as a group (exceptionally, grades may differ, e.g. in case of students providing extraordinarily high or low feedback on a specific student). The full thesis should include the following parts: introduction, theoretical background, hypotheses development, proposed methodology, discussion (i.e. theoretical contribution, expected results, possible managerial implications), and conclusion. This course uses the software Turnitin to check written work for plagiarism.
Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Group work/ Presentation (Team grade) (30%)
Participation (10%)
Written bachelor’s thesis (Team grade) (60%)The group presentations will involve groups of 2 students. The same grade will be awarded to all students of the same group (exceptionally, grades may vary in case of significant discrepancies during the presentation). All group members have to contribute and participate in both the presentation and later discussion.
The participation grade will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively in their colleagues’ presentations.
The written bachelor’s thesis will involve groups of 2 students. Students will be graded as a group (exceptionally, grades may differ, e.g. in case of students providing extraordinarily high or low feedback on a specific student). The full thesis should include the following parts: introduction, theoretical background, hypotheses development, proposed methodology, discussion (i.e. theoretical contribution, expected results, possible managerial implications), and conclusion. This course uses the software Turnitin to check written work for plagiarism.
Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Mindestanforderungen und Beurteilungsmaßstab
Minimum requirements: attendance, active participation in discussions, group work & presentation.
The assessment of the overall performance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%
The assessment of the overall performance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%
Prüfungsstoff
Textbook: Sauders, M., Lewis, P. & Thornhill, A. (2019): Research methods for business students, 8th Ed., Pearson education limited.
Malhotra, N. (2010). Marketing Research. An Applied Orientation, 6th edition, Pearson.
Malhotra, N. (2010). Marketing Research. An Applied Orientation, 6th edition, Pearson.
Literatur
In addition to the text books, selected journal articles may be used to further support students’ under-standing of the course’s content. These articles will be placed on Moodle and students informed accordingly.
Students are encouraged to read or consult the proposed literature.
Students are encouraged to read or consult the proposed literature.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 30.06.2023 09:46
This course will cover the following topics:
• Formulating a research question
• Critically reviewing the literature
• Research philosophies and approaches
• Formulating the research design
The bachelor’s thesis is expected to revolve around a topic in the area of narratives in marketing. Students can choose one of the 4 dynamic marketing research topics suggested by the instructor (i.e. experiences, AI advertising, influencer marketing, reshoring). Students can also propose a topic outside this field. However, the approval from the course instructor is required.
The course has “prüfungsimmanenten Charakter”, therefore attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a “fail” grade.
The course is composed of two parts – a theoretical and a practical part.
The theoretical part (Sessions 1 & 2) includes lectures on how to elaborate a thesis and research best practices in marketing.
The practical part (Sessions 3-6) focuses on group presentations.
Each group – formed by two students – has to prepare one presentation on a topic. Each presentation is limited to 30 minutes and will be followed by questions and discussion from the instructor and the audience.
Note: All presentations have to be done using Power Point (or a similar program) and every group member has to present. Group members who are absent or are not presenting, without prior confirmation from the course instructor, will be graded with zero points.