040207 SE Bachelorseminar (inkl. Bachelorarbeit) (2024S)
Prüfungsimmanente Lehrveranstaltung
Labels
VOR-ORT
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. presentation slides, Bachelor’s Paper).
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 12.02.2024 09:00 bis Mi 21.02.2024 12:00
- Abmeldung bis Mi 20.03.2024 23:59
Details
max. 24 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Mittwoch
13.03.
09:45 - 13:00
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch
20.03.
09:45 - 13:00
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag
23.04.
09:45 - 13:00
Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
24.04.
09:45 - 13:00
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag
25.04.
09:45 - 13:00
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Freitag
26.04.
09:45 - 13:00
Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag
30.04.
09:45 - 13:00
Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Prerequisites: Completed “VO Introduction to Academic Work” course. Successful completion of ABWL Marketing 2 is strongly recommended.The Bachelor Seminar is designed to provide students with the necessary knowledge and skills to conduct independent research and write a high-quality bachelor's thesis in the field of marketing. Through this seminar, students will learn various research methodologies, explore current marketing trends and issues, develop critical thinking and analytical skills, and refine their academic writing abilities. The course will also emphasize effective project management, time management, and presentation skills.The core of this seminar encompasses the administration and completion of a Bachelor Paper. The Bachelor Paper involves both a theoretical and an empirical part; the theoretical part consists of a thorough literature review on a particular topic within a specific research area in marketing, whereas the empirical part includes the collection and analysis of data – using either a quantitative or qualitative approach – in order to draw meaningful academic and managerial conclusions.The course includes a combination of lectures, presentations, and group work. Students will be assigned into groups of two and will work toward a specific group project (i.e., Bachelor Paper) in accordance with the guidelines set by the course instructor.More Information is available here: https://marketing.univie.ac.at/studium/bachelor/lehrveranstaltungen/
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the seminar will be assessed as follows:
Group work/Presentation (group assessment) 30%
Participation (individual assessment) 10%
Written Bachelor Paper (group assessment) 60%The seminar is composed of two main parts – a theoretical and a practical part.The theoretical part (Sessions 1 & 2) includes lectures on scientific research, research methods, and selected topics in marketing. Following these sessions, the groups will decide on a particular topic for their Bachelor Paper.The practical part (Sessions 3-7) focuses on the concrete development of the Bachelor Paper and students’ progress with the thesis (i.e., group presentations, problem-solving, customized feedback). In this part, each group will deliver a class presentation on the chosen topic of the Bachelor Paper (more details will be given in class).Note: Each group member must present. Group members who are absent or are not presenting, without prior confirmation from the course instructor, will be graded with zero points.
Group work/Presentation (group assessment) 30%
Participation (individual assessment) 10%
Written Bachelor Paper (group assessment) 60%The seminar is composed of two main parts – a theoretical and a practical part.The theoretical part (Sessions 1 & 2) includes lectures on scientific research, research methods, and selected topics in marketing. Following these sessions, the groups will decide on a particular topic for their Bachelor Paper.The practical part (Sessions 3-7) focuses on the concrete development of the Bachelor Paper and students’ progress with the thesis (i.e., group presentations, problem-solving, customized feedback). In this part, each group will deliver a class presentation on the chosen topic of the Bachelor Paper (more details will be given in class).Note: Each group member must present. Group members who are absent or are not presenting, without prior confirmation from the course instructor, will be graded with zero points.
Mindestanforderungen und Beurteilungsmaßstab
The course has “prüfungsimmanenten Charakter”. Attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage). More than three absences will automatically result in a “fail” grade.Students wishing to take this seminar must register via u:space during the registration period. By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. presentation slides, Bachelor’s Paper). Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 20, 2024. Failure to meet this deadline will automatically result in a ”fail” grade.It is absolutely essential that all registered students attend the first session on March 13, 2024 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the seminar.Minimum requirements: attendance, active participation in discussions, group work & presentation.A minimum of 50 percent needs to be attained overall to pass the course. The grading system is as follows:
1 ≥ 80 %
2 70 – 79 %
3 60 – 69 %
4 50 – 59 %
5 < 50 %Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
1 ≥ 80 %
2 70 – 79 %
3 60 – 69 %
4 50 – 59 %
5 < 50 %Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered). No alternative formats of assessment or make-ups will be offered.
Prüfungsstoff
The group work/presentation assessment comprises the preparation and presentation of the ongoing work on the Bachelor Paper. The same points will be awarded to students belonging to the same group.The participation assessment will be based on the quality and quantity of students’ contribution to the sessions. Students are encouraged to participate regularly and actively in all sessions.The Written Bachelor Paper will be assessed based on the final scientific paper submitted by the group. The same points will be awarded to students belonging to the same group.Groups are expected to integrate the feedback from the presentation blocks and workshops in their final Bachelor Paper. Students will have to (a) conduct a literature review that specifies the theoretical background of their paper, (b) propose specific research questions to be investigated, (c) apply quantitative/qualitative research approaches to address these questions, and (d) interpret the findings by drawing meaningful theoretical and managerial conclusions.
Literatur
TextbookSauders, M., Lewis, P. & Thornhill, A. (2019). Research Methods for Business Students, 8th Ed., Pear-son Education Limited.Recommended literatureField, A. (2013). Discovering Statistics Using IBM SPSS statistics. Sage.Malhotra, N. (2021). Marketing Research. An Applied Orientation, 7th edition, Pearson.Zikmund, W. G., & Babin, B. J. (2016). Exploring Marketing Research, 11th edition, Cengage Learning. [ISBN-10 1305263529]
Additional readingsSelected journal articles may be used to further support students’ understanding of the academic writing process and/or on a specific marketing topic.
Additional readingsSelected journal articles may be used to further support students’ understanding of the academic writing process and/or on a specific marketing topic.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Do 29.02.2024 10:05