Although the course is held in English, sound knowledge of German is necessary for relevant project work.
Students taking this course must have already successfully completed International Marketing Research 2 or Marktforschung 2.
It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.
By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.).
Exchange students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202021/#c581258
max. 24 Teilnehmer*innen
Termine (iCal) - nächster Termin ist mit N markiert
Submission of written report: 2 p.m., 11th January 2021
15:30 - 16:30
Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
15:00 - 18:15
15:00 - 21:30
15:00 - 21:30
15:00 - 20:00
13:15 - 14:45
Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the seminar will be assessed on the basis of the quality of the written report, the effectiveness of the oral presentation and participation in the class discussions.
Mindestanforderungen und Beurteilungsmaßstab
In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Students will work in teams of 2-3 students on a specific seminar topic which will involve literature consultation and empirical research. Based on this, they will (a) prepare a written report (Seminararbeit), and (b) make an oral presentation to the class. The language for both will be English.
Students will be expected to keep in close touch with the relevant Lehrstuhl contact throughout the preparation of the Seminararbeit.
Appropriate literature will be provided depending on the specific topic.