Universität Wien

040217 SE Seminar International Marketing (MA) (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
VOR-ORT

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed International Marketing Research 2 or Marktforschung 2.

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.).

Exchange students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 24 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Dienstag 12.10. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Mittwoch 15.12. 08:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Donnerstag 16.12. 08:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 17.12. 08:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The seminar seeks to apply substantive and methodological concepts acquired from the other courses of the Major in Marketing and International Marketing to specific international Marketing problems. The aim is to integrate and consolidate previously acquired knowledge on analyzing international marketing issues in the form of a specific project.

The specific content of the seminar varies from year to year depending on the specific topic and associated project. Topics include consumer behavior in a globalized marketplace, country of origin effects, global branding issues, and cultural influences on consumer decision making.

The topic for this semester focuses on differences in consumer willingness to pay for sustainable vs. non-sustainable products from different countries of origin.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the seminar will be assessed on the basis of the quality of a written report, the effectiveness of an oral presentation and participation in the class discussions.

Mindestanforderungen und Beurteilungsmaßstab

In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

Prüfungsstoff

Students will work in teams of 2-3 students on the seminar topic which will involve literature consultation and original empirical research. Based on this, they will (a) prepare a written report (Seminararbeit), and (b) make an oral presentation to the class. The language for both will be English.

Students are expected to keep in close touch with the relevant Lehrstuhl contact throughout the preparation of the Seminararbeit.

Literatur

Appropriate literature relating to the specific topic of the seminar will be placed on Moodle and students informed accordingly.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 13.09.2021 09:08