Universität Wien FIND

040221 KU Global Strategy (MA) (2019S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Yaqub, Moodle
2 Gorovaia, Moodle

An/Abmeldung

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 11.03. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Montag 20.05. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Montag 20.05. 13:15 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag 20.05. 15:00 - 16:30 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 21.05. 08:00 - 09:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 21.05. 09:45 - 11:15 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Dienstag 21.05. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 21.05. 15:00 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 22.05. 08:00 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 22.05. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 23.05. 08:00 - 09:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 23.05. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 23.05. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 24.05. 08:00 - 09:30 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 24.05. 09:45 - 11:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Montag 27.05. 16:45 - 18:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 27.06. 11:30 - 13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 28.06. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

Aims: The primary goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and structure of the global corporate firm. The course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise and their structural and embeddedness issues.

Contents:
1. The environment of global business
2. Foreign market entry modes
3. Strategic Management of Global Business
4. The Global Human Resource Management Strategy
5. Corporate governance in global business
6. Strategic Networks & Global Business
7. Culture and Global Business

Methods: The course will be organised following a lecture format characterising interactive discussions on the various aspects of global business. Students are expected to come prepared with the course material to be supplied through Moodle at beginning of the course. Students will write group assignment(s) that might be discussed/presented in the last of week of June.

Prüfungsstoff

1. The environment of global business
2. Foreign market entry modes
3. Strategic Management of Global Business
4. The Global Human Resource Management Strategy
5. Corporate governance in global business
6. Strategic Networks & Global Business
7. Culture and Global Business

Literatur

1. Peng M.W. (2017) Global Business. 4th edition. South-Western, Cengage Learning 
2. Hill C.W.L. International Business: Competing in the Global Marketplace. 9th edition. McGraw-Hill/Irwin
3. Wheelen, T.I. and Hunger, D (2015). Strategic Management and Business Policy (14th edition). NJ: Pearson. 
4. Dowling, P.W., Festing, M. and Engle, A.D. (2013) International Human Resource Management: Managing People in Multinational Context. 6th Ed., South-western CENGAGE Learning

Gruppe 2

service email address: opim.bda@univie.ac.at

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Exam: Wed 29.05.2019 16.45-18.15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.floor

Montag 20.05. 11:30 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Montag 20.05. 15:00 - 16:30 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 21.05. 09:45 - 11:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 21.05. 11:30 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch 22.05. 09:45 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch 22.05. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Donnerstag 23.05. 15:00 - 20:00 Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 24.05. 09:45 - 14:45 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Mittwoch 29.05. 16:45 - 18:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Ziele, Inhalte und Methode der Lehrveranstaltung

The primary goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and structure of the global corporate firm. The course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalization. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international markets, and mode change decisions and mode flexibility.

Prüfungsstoff

Globalization and rise of international business.
Foreign operation modes.
Theoretical framework explaining market entry strategies.
Assessing the environment:
Political, Economic, Legal, Technological.
Identifying external strategic factors.
Industry analysis. Analysing the task environment.
Organizational analysis
Resource-based view of the firm
Formulating strategy
Mode switching and stretching strategies
Mode combination strategies
Mode flexibility strategies
Implementing strategy

Literatur

Deresky H. (2014) International Management: Managing across borders and cultures. 8th Edition. Pearson.
Welch, L., Benito, G., Petersen, B. (2018) Foreign operations methods. Theory, Analysis, Strategy. 2nd Edition, Elgar.
Wheelan and Hunger (2018): Strategic Management and Business Policy. Towards global sustainability. Pearson, 15th edition.
Daniels, J., Radebaugh., L., Sullivan, D. (2019). International Business. Environments and operations, 16th edition. Pearson.

Information

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written Exam: There will be a comprehensive written exam. To assess the learning accumulated during class discussions. The exam. will constitute of multiple choice questions, True/False questions and one essay question. It would be held on 27.05.2019, at 16.45 p.m. in HS 14.
Case Study Assignment: Students will work in teams consisting of up to 4 students for this assignment. They will be assigned three comprehensive cases encompassing the dynamics of international firms. They will analyse these cases and would present their own assessment and solution(s) to the issues discussed in these cases while making an appeal to the different theories/phenomena/concepts discussed/debated during the lectures. The students are required to work only on any one of these cases if the group size is up to 2. If the group size were 2+, they would have to opt two of these three cases. The deliverable of this assignment would be 8-10 pages, 11 Times New Roman, single-spaced report for the first/single case. For the 2nd case, at least 5 more pages must be added. Nevertheless, it is not the quantity but the quality of argument that would matter the most during evaluations. The deadline for the report submission (per email) is 28.06.2019 (23:59 CET)
Public Lectures: Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study held discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is strongly encouraged, with one bonus point (per public lecture) added to your aggregate score for participation in these lecturers. Students are advised to check, from time to time, the latest announcements on these lectures at http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1

Mindestanforderungen und Beurteilungsmaßstab

Assessment Criteria: Written Exam. 60% 
Group Assignment 30% 
Class participation 10% 
Minimum Requirements: For successful completion of the course, a student must secure at least 50% score in the written examination and 75% attendance in the course meetings.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 06.09.2019 09:47