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040221 KU Global Strategy (MA) (2020W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Yaqub , Moodle
2 Hajdini , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

service email address: opim.bda@univie.ac.at

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

If so required, the written exam. scheduled to be held on 12.1.2021 may be organised digitally as well.

Montag 12.10. 13:15 - 14:45 Digital
Donnerstag 17.12. 11:30 - 14:45 Digital
Freitag 18.12. 11:30 - 14:45 Digital
Donnerstag 07.01. 11:30 - 14:45 Digital
Freitag 08.01. 11:30 - 14:45 Digital
Montag 11.01. 11:30 - 14:45 Digital
Dienstag 12.01. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 28.01. 11:30 - 14:45 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

With the advent of the business enterprises becoming more and more global in the 21st century, effective/successful managers will be those who would exhibit a profound understanding of the nature and dynamics of doing business successfully in the face of ever- changing cross-national similarities and/or differences. The primary goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and structure of the global corporate firm. The course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise and their structural and embeddedness issues.

Art der Leistungskontrolle und erlaubte Hilfsmittel

(1) Written Examination
There will be a comprehensive written exam. To assess the learning accumulated during class discussions. The exam. will constitute of multiple choice questions, True/False questions and one essay question.
(2) BRICS ProjectBrazil, Russia, India, China and South Africa are being profoundly debated these days as the emerging economies with enormous opportunities for the global business organizations. The purpose of the BRICS project is to provide the students with an opportunity to examine the nature and dynamics of international business activity in these four markets. In this assignment, teams of 3-4 students will act as IB consultants to devise/propose a global strategy for a business organization doing well in Austria for anyone of the BRICS countries. The scope/size/origin of the organization does not matter - it could be as small as a retail chain like Coffee day or Türkis or as large as Siemens or Red Bull - what counts the most is the technical accuracy (i.e., how well did the team use the global business concepts learned in the class). The deliverable of this team project would be a 15-20 page, 11 Time New Roman fonts, single-spaced term report. The report should clearly describe the IB plan with a thorough and informed analysis and critique. At the minimum, the report should include: a brief history of the organization; the SWOT/environmental analysis; the competition in the target market; the preferred entry mode along with the rationale for choosing this mode; preferred organizational structure along with the rationale for choosing this structure; the grand corporate strategy; and the HR and marketing strategies.
(3) Class participation
The classes would be conducted digitally. A student needs to be (virtually) present for at least 50% of the time in each class in order to earn the points stipulated for class participation.

Mindestanforderungen und Beurteilungsmaßstab

Written Exam. 60%
Group Assignment 30%
Class participation 10%
Minimum Requirements: For successful completion of the course, a student must secure at least 50% score in the written examination and 75% attendance in the (digital) course meetings.

Prüfungsstoff

1. The environment of global business
2. Foreign market entry strategies
3. Strategic management of global business
4. The global human resource management strategy
5. Corporate governance and the global business
6. Ethics and global business
7. Culture and global business

Literatur

Peng M.W. (2017) Global Business. 4th edition. South-Western, Cengage Learning
Bartlett, C. A., & Beamish, P. W. (2018). Transnational management: Text and cases in cross-border management. Cambridge University Press.
Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones (2017), Strategic Management – Theory and Cases: An Integrated Approach, 12th edition.
Thomas, L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2018).
Concepts in strategic management and business policy: Globalization, Innovation and Sustainability.

Gruppe 2

service email address: opim.bda@univie.ac.at

Course includes in-person sessions. Please get in touch with us if you should not be able to attend for the following reasons:
- belonging to the risk group or living in a household with a person from the risk group,
- infected / suspect you are infected / are under quarantine,
- entry into Austria is not possible due to COVID-19 related reasons
- child care duties due to school closures

While you participate in on-site session, please remember to comply with the distance and hygiene rules, as well as the procedures for contact tracing.

For the general information regarding the organisation of studies in WS20/21 please refer to https://wiwi.univie.ac.at/en/service/studiesservicecenter/information-on-changes-due-to-coronavirus/studying-in-the-winterterm-202021/.

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 09.11. 16:45 - 20:00 Digital
Dienstag 10.11. 18:30 - 21:30 Digital
Mittwoch 11.11. 16:45 - 20:00 Digital
Freitag 13.11. 16:45 - 20:00 Digital
Montag 23.11. 16:45 - 20:00 Digital
Dienstag 24.11. 16:45 - 18:15 Digital
Dienstag 24.11. 18:30 - 20:00 Digital
Mittwoch 25.11. 16:45 - 20:00 Digital
Freitag 27.11. 16:50 - 20:00 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

Aims: The primary goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and structure of the global corporate firm. The course is concerned with the different strategy concepts and their applications to the multinational corporation (MNC). It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise and their structural and embeddedness issues.
Organization of the Course
1. Lectures (including public lectures; see http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Case presentation and discussion

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written Exam: There will be a final comprehensive written exam. To assess the learning accumulated during class discussions. The exam. will constitute of multiple-choice questions, True/False questions, and one to two essay questions.
Midterm Exams or Case Study Assignment: Dependent on the situation, students may have to participate in a mid-term exam or work in teams consisting of up to 4 students for this assignment. If I decide to assign cases, students will be assigned up to three comprehensive cases encompassing the dynamics of international firms. They will analyze these cases and would present their own assessment and solution(s) to the issues discussed in these cases while making an appeal to the different theories/phenomena/concepts discussed/debated during the lectures. The students are required to work only on any one of these cases if the group size is up to 2. If the group size were 2+, they would have to opt two of these three cases. The deliverable of this assignment would be 8-10 pages, 11 Times New Roman, single-spaced report for the first/single case. For the 2nd case, at least 5 more pages must be added. Nevertheless, it is not the quantity but the quality of argument that would matter the most during evaluations. The deadline for the report submission (per email) is 30.01.2020 (23:59 CET)
Public Lectures: Public lectures are an integral part of this course. If held, in these lectures, experts from the relevant field of the study provide discussions on the various topics/aspects relating to the global business. If held, the participation/attendance during these lectures is strongly encouraged, with one bonus point (per public lecture) added to your aggregate score for participation in these lecturers. Students are advised to check, from time to time, the latest announcements on these lectures at http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1

Mindestanforderungen und Beurteilungsmaßstab

Assessment Criteria:
Final Exam: 60 Points
Class participation 10 
Midterm Exam or Case Study Project 30

Minimum Requirements:
For successful completion of the course, a student must secure at least 50% score in the final examination and 75% attendance in the course meetings.

Prüfungsstoff

1. The Environment of Global Business
2. Strategies and Strategic Management of Global Business
3. Theories of International Firms
4. Foreign market entry modes
5. Competitive Dynamics
6. Managing Strategic Alliances and Acquisitions
7. Culture and Global Business
8. Corporate Governance

Literatur

Suggested Literature:
1. Peng M.W. (2017) Global Business. 4th edition. South-Western, Cengage Learning
2. Peng M.W. (2014) Global Strategic Management, 4th edition. South-Western, Cengage Learning
3. Deresky, H. 2017. International Management: Managing Across Borders and Cultures, Text and Cases. 9th ed. England: Pearson Education
4. David, F., & David, F. R. (2016). Strategic management: A competitive advantage approach, concepts, and cases. Pearson–Prentice Hall.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 04.11.2020 12:47