040223 KU International Marketing Research 1 (MA) (2016W)
Prüfungsimmanente Lehrveranstaltung
Labels
Although the course is held in English, sound knowledge of German is necessary for relevant project work.It is absolutely essential that all registered students attend the first session on October 3rd, 2016 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2016.http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1617/#c615742
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 12.09.2016 09:00 bis Do 22.09.2016 14:00
- Abmeldung bis Fr 14.10.2016 14:00
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Montag
03.10.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
10.10.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
17.10.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
24.10.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
31.10.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
07.11.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
14.11.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
21.11.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
28.11.
09:45 - 11:15
Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Montag
12.12.
08:00 - 16:30
Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Montag
16.01.
09:45 - 11:15
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to introduce core concepts and techniques associated with the design and execution of international marketing research projects. It focuses particularly on data collection issues in an international context and the challenges facing researchers when collecting international marketing research data. Students gain hands-on experience by conducting a research project.Content: Introduction to marketing research, research process and design, secondary research, observation, qualitative research, survey research, questionnaire design.The course involves a combination of formal lectures and workshop sessions, placing particular emphasis on student participation.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:
Class Participation 10%
Group Project 45%
Final Exam 45%No material other than a dictonary may be used in the final exam.
Class Participation 10%
Group Project 45%
Final Exam 45%No material other than a dictonary may be used in the final exam.
Mindestanforderungen und Beurteilungsmaßstab
In total, a minimum of 50% needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Prüfungsstoff
The group project will be tackled in groups of 4-5 students and will involve the preparation and presentation of a Market Research Report (further details will be given in the Introduction/Vorbesprechung session); the same grade will be awarded to all students belonging to the same group.The final exam will last 60 minutes will be based on the textbooks, additional readings and material covered in the lectures (including case studies).
Literatur
Textbooks (also used in the International Marketing Research 2 course):
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text books, a list of selected journal articles is used to support students' understanding for research in International Marketing. These papers are examinable. The list can be found on the course website (see above) and on Moodle.Articles will be available on moodle.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Craig S.C. and Douglas S.P. (2005): International Marketing Research, 3rd edition, John Wiley & Sons, Ltd. (ISBN 0-470-01095-9)Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text books, a list of selected journal articles is used to support students' understanding for research in International Marketing. These papers are examinable. The list can be found on the course website (see above) and on Moodle.Articles will be available on moodle.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 07.09.2020 15:29