040223 KU Building Blocks of Marketing: Marketing Research (MA) (2023W)
Prüfungsimmanente Lehrveranstaltung
Labels
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 11.09.2023 09:00 bis Fr 22.09.2023 12:00
- Anmeldung von Di 26.09.2023 09:00 bis Mi 27.09.2023 12:00
- Abmeldung bis Fr 20.10.2023 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Freitag 06.10. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 13.10. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 20.10. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 10.11. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 17.11. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 24.11. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Freitag 01.12. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 15.12. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 12.01. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 19.01. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 26.01. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Mindestanforderungen und Beurteilungsmaßstab
The assessment of the overall performance of the participants is determined as follows:
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Gruppe 2
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Freitag 06.10. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 13.10. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 20.10. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 10.11. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 17.11. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 24.11. 15:00 - 16:30 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Freitag 01.12. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 15.12. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 12.01. 15:00 - 16:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 19.01. 15:00 - 16:30 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Freitag 26.01. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Mindestanforderungen und Beurteilungsmaßstab
The assessment of the overall performance of the participants is determined as follows:
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on the research process, data collection issues, questionnaire design, sampling and measurement.
Art der Leistungskontrolle und erlaubte Hilfsmittel
This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/
Prüfungsstoff
Theoretical content will be explained in a lecture. Please note: the accompanying study of the literature is absolutely necessary, since not all content can be covered within the framework of the lecture.
Literatur
Textbook:Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mi 20.09.2023 08:47