040223 KU Building Blocks of Marketing 1: Marketing Research (MA) (2024W)
Prüfungsimmanente Lehrveranstaltung
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 09.09.2024 09:00 bis Do 19.09.2024 12:00
- Anmeldung von Mi 25.09.2024 09:00 bis Do 26.09.2024 12:00
- Abmeldung bis Mo 14.10.2024 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Dienstag 01.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 08.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 15.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- N Dienstag 22.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 29.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 05.11. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
-
Dienstag
12.11.
11:30 - 13:00
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock - Dienstag 19.11. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 26.11. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Dienstag 14.01. 11:30 - 13:00 Digital
-
Dienstag
28.01.
11:30 - 13:00
Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on the research process, data collection issues, questionnaire design, sampling and measurement.
Art der Leistungskontrolle und erlaubte Hilfsmittel
This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/
Mindestanforderungen und Beurteilungsmaßstab
The assessment of the overall performance of the participants is determined as follows:
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Prüfungsstoff
Theoretical content will be explained in a lecture. Please note: the accompanying study of the literature is absolutely necessary, since not all content can be covered within the framework of the lecture.
Literatur
Textbook:Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mi 25.09.2024 16:25