Universität Wien

040277 VO Strategy (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

This course is blocked.


Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").


Sprache: Englisch



Termine (iCal) - nächster Termin ist mit N markiert

Freitag 30.04. 15:00 - 18:15 Digital
Freitag 07.05. 15:00 - 18:15 Digital
Freitag 14.05. 15:00 - 18:15 Digital
Freitag 21.05. 15:00 - 18:15 Digital
Freitag 28.05. 15:00 - 18:15 Digital
Freitag 04.06. 15:00 - 18:15 Digital
Freitag 11.06. 15:00 - 18:15 Digital
Freitag 18.06. 15:00 - 18:15 Digital


Ziele, Inhalte und Methode der Lehrveranstaltung

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm's internal organization impact on corporate performance.
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.

What is Strategy?
Strategic Goals, Values, Performance Analysis
Industry Analysis; Five Forces Framework
Competitive Analysis; Segmentation and Strategic Groups
Analyzing and Developing Internal Resources and Capabilities; Value Chains
Strategic Planning; Organizational Design
The Industry Life Cycle; Managing Organizational Strategic Change
Managing Innovation: To Lead or to Follow?
Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance
External Growth Strategies: Mergers, Acquisitions, and Alliances
Globalization and Multinational Strategies
New Trends in Strategic Management

This course wants to
1. introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.
2. provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm’s strategy.
3. provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written closed form individual Final Exam (100%) at the end of the course.
Note: additional registration for the exam is needed (via u:space). Details will be explained during the lecture.

Mindestanforderungen und Beurteilungsmaßstab

You need to achieve at least 60% at the Final Exam to pass this course.


Material covered during the course of the lecture


The course is primarily based on the book of Grant, Robert M. (2019) "Contemporary Strategy Analysis: Text and Cases", John Wiley & Sons (10th Edition).

Additionally, business cases or related journal articles are used to illustrate more clearly the basic concepts discussed in class.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12