Universität Wien

040281 KU International Strategy (MA) (2021S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
DIGITAL
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

NOTE: This is a digital course. To participate in the digital sessions of this course you must be registered, and you need an active Moodle account. You find the virtual classroom on the Moodle Website for the course:

2021S 040281-1 International Strategy (MA)

Below “Ankündigungen”, you find a link to “Classroom”. In the “Classroom” there is a big blue button “Teilnehmen” or “Join Session”. Click on it and you should be connected.

  • Freitag 05.03. 11:30 - 13:00 Digital
  • Freitag 19.03. 11:30 - 14:45 Digital
  • Freitag 26.03. 11:30 - 14:45 Digital
  • Freitag 16.04. 11:30 - 14:45 Digital
  • Freitag 23.04. 11:30 - 14:45 Digital
  • Freitag 30.04. 11:30 - 14:45 Digital
  • Freitag 07.05. 11:30 - 14:45 Digital
  • Freitag 21.05. 11:30 - 14:45 Digital
  • Freitag 28.05. 11:30 - 14:45 Digital
  • Freitag 25.06. 11:30 - 13:00 Digital

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The detailed syllabus is available for downloading here: https://strategy.univie.ac.at/students/course-list/international-strategy-strategy-203/

The purpose of the course is to give its participants a conceptual – and at the same time practical –understanding of how firms formulate and execute their international strategies and to show them how leading businesses succeed and fail (!) in their international endeavors. The course is organized along two basic questions, namely WHY and HOW. That is: Why should a firm compete internationally and expect to succeed? And how should a firm go about establishing, organizing and benefiting from its international presence?

Major topics include:
• Why do (some) firms succeed in international markets
• Why can successful firms struggle with their international expansion
• How do firms find suitable partners for international expansion
• How do firms establish an international presence through acquisition
• How do firms enter new markets on their own
• How do firms leverage and benefit from their international presence

The primary method of learning in this course is based on managerially-oriented case discussions, supplemented by short lectures of the course director. The cases used tap into the experience of managers operating in real-world companies and coping with practical management and business decisions. The cases capture the complexity faced by managers on all levels.

Art der Leistungskontrolle und erlaubte Hilfsmittel

The final score for this course depends on three partial scores for:

1) Preparation of the case material for class discussion: The evaluation is based on individual submissions of each participant. (40%)

2) Participation in class discussion: Class attendance is mandatory. This is a so-called "Prüfungsimmanente Lehrveranstaltung." (20%)

3) Final exam: This is a written exam and consists of the analysis of a case similar to the cases that have been discussed in class during the course. (40%)

Mindestanforderungen und Beurteilungsmaßstab

To receive a passing grade, the final score must be at least 50% of the maximally attainable score.

Prüfungsstoff

Note that this applies only to the first of the three evaluation criteria mentioned above. The material that will be tested is contained in the cases assigned for this course. The other two evaluation criteria are based on skills acquired during the course.

Literatur

There are six required case studies. These cases are copyrighted material, and the case publishers expect to be paid for their use. Therefore, each course participant must purchase his or her copy of the case set.

For details, please see the syllabus.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12