Universität Wien FIND

040286 KU Principles of International Business (MA) (2020W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

If you have questions concerning the course, please write to: judith.ladenstein@univie.ac.at


Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").


max. 50 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Montag 05.10. 11:30 - 13:00 Digital
Montag 12.10. 11:30 - 13:00 Digital
Montag 19.10. 11:30 - 13:00 Digital
Montag 09.11. 11:30 - 13:00 Digital
Montag 16.11. 11:30 - 13:00 Digital
Montag 23.11. 11:30 - 13:00 Digital
Montag 30.11. 11:30 - 13:00 Digital
Montag 07.12. 11:30 - 13:00 Digital
Montag 14.12. 11:30 - 13:00 Digital
Montag 11.01. 11:30 - 13:00 Digital
Montag 18.01. 11:30 - 13:00 Digital
Montag 25.01. 11:30 - 13:00 Digital


Ziele, Inhalte und Methode der Lehrveranstaltung

This course provides you with a foundation in the theory and practice of International Business. It covers core concepts and key theories of international business and how these apply to the dynamics and constraints of international business strategy. The course considers the dynamics of economic, political, and socio-cultural aspects of environment and its impact on organizations, and individuals. The course is designed to help students develop a world-view of the global marketplace, and gain knowledge and understanding of the global environment for business functions.

By the end of this course, students should be able to:
1. Understand the role of globalisation in shaping the business environment, and recognize challenges and opportunities created by the globalisation of business practices.
2. Identify complexities introduced by globalisation and integrate concepts learned in this class with those acquired in other courses.
3. Employ critical thinking by keeping current with global events and discussing their implications.
4. Critically evaluate various components of a national environment: technological, cultural, economic, political, and legal systems, and their influence on business practices and strategies.
5. Examine International Business theories (e.g. Uppsala Model, Born Global Firm, RBV, Network theory) and critically evaluate the role of governments and their impact on the international business environment.
6. Understand different aspects of International Business strategy including global opportunity assessment, entry mode and market selection.
more information: https://international-business.univie.ac.at/studies/teaching/

Art der Leistungskontrolle und erlaubte Hilfsmittel

There are three closed-book exams (the Mid-term exam (45% of total grade) and the Final exam (45% of total grade) and one pop-up quiz (unannounced; 10% of total grade). Exams may be a combination of any of the following: multiple choice, case studies, true/false, scenarios, definitions, short answers, and/or essays.

Mindestanforderungen und Beurteilungsmaßstab

1: 87% - 100%
2: 75% - 86,99%
3: 63% - 74,99%
4: 50% - 62,99%
5: 0% - 49,99%


What is International Business?
Globalisation of Markets and Internationalisation of the Firm
The Cultural Environment of International Business
Theories of International Trade and Investment
Political and Legal Systems in National Environments
The International Monetary and Financial Environment
Financial Management and Accounting of the Global Firm
Strategy and Organisation in the International Firm
Global Market Opportunity Assessment
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising and other Contractual Strategies


Course Textbook:
International Business: The New Realities by Cavusgil, Knight, Riesenberger, 5th Edition (2019).
Additional Readings:
Buckley, P.J., Enderwick P, and Cross, A.R., (2018), International Business, Oxford University Press.
Daniels, JD, Radebaugh, LH and Sullivan, DP (2018), International Business: Environments and Operations, (16th ed), Pearson (Global Edition).

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12