040386 KU Marktforschung 1 (MA) (2022S)
Prüfungsimmanente Lehrveranstaltung
Labels
GEMISCHT
Zielgruppe:
- Studierende des Masterstudiums Betriebswirtschaft (Version 2016), die im Rahmen der Vertiefungsphase "Marketing und Internationales Marketing" als Major oder Minor wählen.
- Studierende des Masterstudiums Internationale Betriebswirtschaft (Version 2016), die im Rahmen der Vertiefungsphase Wirtschaft / Betriebswirtschaft "Marketing und Internationales Marketing" wählen.
- Studierende anderer Studienrichtungen oder Gaststudierende, die eine Spezialisierung im Fach Marketing wählen. Diese Gruppe von Studierenden muss als Voraussetzung zur Teilnahme eine Grundausbildung im Marketing vorweisen. Als Richtschnur gilt dabei das Pflichtmodul "ABWL: Marketing" (6 ECTS) der Bachelorstudien Betriebswirtschaft (Version 2014) oder Internationale Betriebswirtschaft (2014). Ein entsprechender Nachweis ist im Sekretariat des Lehrstuhls zu erbringen.
- Studierende des Masterstudiums Betriebswirtschaft (Version 2016), die im Rahmen der Vertiefungsphase "Marketing und Internationales Marketing" als Major oder Minor wählen.
- Studierende des Masterstudiums Internationale Betriebswirtschaft (Version 2016), die im Rahmen der Vertiefungsphase Wirtschaft / Betriebswirtschaft "Marketing und Internationales Marketing" wählen.
- Studierende anderer Studienrichtungen oder Gaststudierende, die eine Spezialisierung im Fach Marketing wählen. Diese Gruppe von Studierenden muss als Voraussetzung zur Teilnahme eine Grundausbildung im Marketing vorweisen. Als Richtschnur gilt dabei das Pflichtmodul "ABWL: Marketing" (6 ECTS) der Bachelorstudien Betriebswirtschaft (Version 2014) oder Internationale Betriebswirtschaft (2014). Ein entsprechender Nachweis ist im Sekretariat des Lehrstuhls zu erbringen.
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 07.02.2022 09:00 bis Mo 21.02.2022 23:59
- Anmeldung von Do 24.02.2022 09:00 bis Fr 25.02.2022 23:59
- Abmeldung bis Mo 14.03.2022 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Prerequisites:
Good knowledge of English, knowledge of principles in Marketing (recommended).
Both the course and the exams are in English. Students wishing to take this course must register via u:space during the registration period. The maximum number of participants is 50. The course classes take place in the virtual room.Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 14. Students who decide to drop the course after this deadline will be graded with 5 (failed).Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Students should also regularly check our homepage for any changes in dates/times or locations.
- Dienstag 01.03. 13:15 - 14:45 Digital
- Dienstag 08.03. 13:15 - 14:45 Digital
- Dienstag 15.03. 13:15 - 14:45 Digital
- Dienstag 22.03. 13:15 - 14:45 Digital
- Dienstag 29.03. 13:15 - 14:45 Digital
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Dienstag
05.04.
13:15 - 14:45
Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß - Dienstag 26.04. 13:15 - 14:45 Digital
- Dienstag 03.05. 13:15 - 14:45 Digital
- Dienstag 17.05. 13:15 - 17:00 Digital
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Dienstag
24.05.
13:15 - 14:45
Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on data collection issues and the challenges facing researchers when collecting marketing research data. Students also gain hands-on experience by conducting a marketing research project.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:
• Project: 20 Points
• Midterm Exam: 35 Points (on-site)
• Final Exam: 45 Points (on-site)The project will be tackled in groups of 3-4 students; the same grade will be awarded to all students belonging to the same group (further details will be given in the Introduction session).The Midterm Exam will consist of 30 multiple choice questions scored as follows: correct answer = 1, no answer = 0.The final exam will contain 20 multiple choice questions and two essay-type questions. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
• Project: 20 Points
• Midterm Exam: 35 Points (on-site)
• Final Exam: 45 Points (on-site)The project will be tackled in groups of 3-4 students; the same grade will be awarded to all students belonging to the same group (further details will be given in the Introduction session).The Midterm Exam will consist of 30 multiple choice questions scored as follows: correct answer = 1, no answer = 0.The final exam will contain 20 multiple choice questions and two essay-type questions. Both the midterm exam and the final exam will be based on the textbooks, additional readings and material covered in the various sessions.
Mindestanforderungen und Beurteilungsmaßstab
The grading system looks as follows:
0 to 49% - grade 5
50 to 59% - grade 4
60 to 69% - grade 3
70 to 79% - grade 2
80 to 100% - grade 1Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
0 to 49% - grade 5
50 to 59% - grade 4
60 to 69% - grade 3
70 to 79% - grade 2
80 to 100% - grade 1Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Prüfungsstoff
- textbook
- additional readings
- material covered in class
- additional readings
- material covered in class
Literatur
Required textbook:
Iacobucci, D., Churchill, G. A. Jr. (2018): Marketing Research – Methodological Foundations, 12th ed., Earlie Lite Books, NashvilleReading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.
Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Iacobucci, D., Churchill, G. A. Jr. (2018): Marketing Research – Methodological Foundations, 12th ed., Earlie Lite Books, NashvilleReading List:
In addition to the text books, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.
Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.For more information, please visit https://marketing.univie.ac.at/studium/master/lvs-im-sommersemester/
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Do 11.05.2023 11:27