040386 KU Building Blocks of Marketing 1: Marketing Research (MA) (2023S)
Prüfungsimmanente Lehrveranstaltung
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 13.02.2023 09:00 bis Mi 22.02.2023 12:00
- Anmeldung von Mo 27.02.2023 09:00 bis Di 28.02.2023 12:00
- Abmeldung bis Fr 17.03.2023 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
Montag
06.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Montag
20.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Montag
27.03.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
29.03.
16:45 - 18:15
Digital
Montag
17.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Montag
24.04.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
10.05.
16:45 - 18:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Montag
15.05.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Montag
05.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Montag
12.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Montag
19.06.
11:30 - 13:00
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Mittwoch
28.06.
16:45 - 18:15
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on data collection issues and the challenges facing researchers when collecting marketing research data. Students also gain hands-on experience by conducting a marketing research project.
Art der Leistungskontrolle und erlaubte Hilfsmittel
This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:Midterm exam 30 %
Project 25 %
Final Exam 45 %The group project will be tackled in groups of 5-6 students (further details will be given in the Introduction session); the same grade will be awarded to all students belonging to the same group.
The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.
Project 25 %
Final Exam 45 %The group project will be tackled in groups of 5-6 students (further details will be given in the Introduction session); the same grade will be awarded to all students belonging to the same group.
The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.
Mindestanforderungen und Beurteilungsmaßstab
The assessment of the overall performance of the participants is determined as follows:1 ≥ 80 %
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
2 ≥ 70 %
3 ≥ 60 %
4 ≥ 50 %
5 < 50 %Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.
Prüfungsstoff
- textbook
- additional readings
- material covered in class
- additional readings
- material covered in class
Literatur
Textbook:
Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)Reading List:
In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Di 20.06.2023 12:27