Universität Wien

040390 DK PhD-M: Forschungsschwerpunkt Marketing and Strategy (2007W)

10.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Professor Rajan Varadarajan, Distinguished Professor of Marketing, holder of the Ford Chair in Marketing and E-Commerce, Head of the Department of Marketing at Texas A&M University, and ex-editor of the Journal of Marketing and Journal of the Academy of Marketing Science will be participating in the Seminar and provide feedback on the PhD students' dissertation projects.

Achtung: die Anmeldung zu Lehrveranstaltungen der Doktorats- und PhD-Studienrichtungen der Fakultät für Wirtschaftswissenschaften erfolgt ab 17. September 2007 über ein neues Anmeldesystem.

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 15 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 08.10. 16:30 - 17:30 Hörsaal 4
Dienstag 04.12. 09:00 - 17:00 Seminarraum 3
Mittwoch 05.12. 09:00 - 17:00 Seminarraum 3
Donnerstag 06.12. 09:00 - 16:15 Seminarraum 2

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

http://www.univie.ac.at/international-marketing/CourseDesc/ws0607/PhD_outline.pdf
Discussion of PhD dissertation projects in marketing and strategy at different stages of development (from topic choice, through conceptualization and execution, to completion and publication). Exposure to different research approaches and experiences.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Mindestanforderungen und Beurteilungsmaßstab

http://www.univie.ac.at/international-marketing/CourseDesc/ws0607/PhD_outline.pdf
Provision of individualized feedback and guidance on PhD dissertation projects conducted within the broad areas of marketing and strategy. The main aim is to improve the quality, potential impact, and publication possibilities of PhD dissertations.

Prüfungsstoff

http://www.univie.ac.at/international-marketing/CourseDesc/ws0607/PhD_outline.pdf
Seminar is based on interaction between PhD students and experienced faculty members. Participants will be expected to make a presentation of their dissertation projects (the content and emphasis of which will reflect the stage at which they currently are). The projects will then be discussed in a ¿round-table¿ format to provide constructive feedback and suggestions.

Literatur

http://www.univie.ac.at/international-marketing/CourseDesc/ws0607/PhD_outline.pdf
This will be tailored to the needs of the specific PhD dissertation topics of the seminar participants.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29