Universität Wien FIND

Bedingt durch die COVID-19-Pandemie können kurzfristige Änderungen bei Lehrveranstaltungen und Prüfungen (z.B. Absage von Vor-Ort-Lehre und Umstellung auf Online-Prüfungen) erforderlich sein. Melden Sie sich für Lehrveranstaltungen/Prüfungen über u:space an, informieren Sie sich über den aktuellen Stand auf u:find und auf der Lernplattform moodle. ACHTUNG: Lehrveranstaltungen, bei denen zumindest eine Einheit vor Ort stattfindet, werden in u:find momentan mit "vor Ort" gekennzeichnet.

Regelungen zum Lehrbetrieb vor Ort inkl. Eintrittstests finden Sie unter https://studieren.univie.ac.at/info.

040419 KU Topics in International Marketing (MA) (2020S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed the Data Analysis for Marketing Decisions course.

It is absolutely essential that all registered students attend the first session on March 5th, 2020 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.)

Erasmus students must have successfully completed an international marketing research course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 8th, 2020.



Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first serve").


max. 29 Teilnehmer*innen
Sprache: Englisch


Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 05.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Montag 16.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Donnerstag 19.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 26.03. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 02.04. 09:45 - 13:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 23.04. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 23.04. 11:30 - 13:00 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Donnerstag 07.05. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 14.05. 09:45 - 11:15 Seminarraum 15 Oskar-Morgenstern-Platz 1 3.Stock
Donnerstag 04.06. 08:00 - 16:30 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
Freitag 19.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock


Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to address advanced issues in academic research in the field of international marketing. More specifically, the course covers topics related to stereotyping and its role in international marketing, corporate social responsibility/irresponsibility and consumer behavior, as well as global brand management. Group projects provide students with the opportunity to apply essential research topics in a real market context.

The course involves a combination of formal lectures, group presentations, discussions, and a case study, placing particular emphasis on class interaction. All students must actively participate and contribute to the sessions. Therefore, they are strongly encouraged to study the material listed in the reading list below beforehand.

UPDATE 18.03.2020: due to the current situation the following steps have been taken: session slides incl. lecturer notes are available on Moodle, the feedback session will take place via video conference on Moodle

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
- Group project 45%
- Final exam 45%
- Peer review 10%

The overall grade in the course is based on group (45%) and individual (45% + 10%) performance. The project involves group assessment with the same grade being awarded to all members of a given group.

Mindestanforderungen und Beurteilungsmaßstab

As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.

Successful completion of the course requires a minimum grade of 50%. The grading system is as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.


Research projects represent an integral part of the course. They will be tackled in groups of 3-4 students and will involve group presentations. Further details will be provided in class. All material covered in the sessions/project is examinable!

The final exam will last 60 minutes and will be based on the material covered in the lectures and the literature provided.

No material other than a dictonary may be used in the final exam.


The reading list can be found on the course outline (see link above).

Additional literature might be provided later in class.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:19