Universität Wien FIND
Achtung! Das Lehrangebot ist noch nicht vollständig und wird bis Semesterbeginn laufend ergänzt.

040426 SE IM: Internationale Unternehmensführung (2013S)

Global Corporate Strategy

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Yaqub, Moodle
2 Windsperger, Moodle

An/Abmeldung

Gruppen

Gruppe 1

Weitere Information siehe unter http://im.univie.ac.at unter Josef Windsperger!

max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Montag 04.03. 16:00 - 17:00 Hörsaal 11
Montag 24.06. 10:00 - 14:00 Seminarraum 2
Dienstag 25.06. 14:00 - 18:00 Hörsaal 11
Mittwoch 26.06. 15:00 - 19:00 Seminarraum 2
Donnerstag 27.06. 10:00 - 14:00 Seminarraum 2
Freitag 28.06. 13:00 - 17:00 Seminarraum 1

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is concerned with the main topics of international corporate strategy, such as internationalization process and market entry, culture and organization, strategy of the MNC, international corporate governance and international risk management. This course consists of lectures and case analysis.

Gruppe 2

With the geographic dispersal of economic activities around the world, the fields of international business and strategic management have begun to find common ground, particularly as researchers increasingly focus on the development and management of global strategy. In connection with the parallel stream of international management research, this seminar aims to provide students to have insights on strategic thinking and action in an international context. It needs basic frameworks for understanding international strategic thinking. Accordingly the seminar syllabus presents research topics, extending from the strategic positioning to strategy implementation, from macro- to micro-level perspective in a hierarchy. On completion of this course, the students will be able to assess the internationalization potential of different markets, to identify sources of competitive advantage in international strategy through both global sourcing and exploitation of local factors, to distinguish between four main types of international strategy and to assess the relative merits of different market entry modes, and to have an understanding of how to manage global systems.

max. 24 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Freitag 24.05. 16:00 - 21:00 Hörsaal 11
Samstag 25.05. 09:00 - 15:00 Hörsaal 11
Samstag 15.06. 09:00 - 15:00 Hörsaal 9

Ziele, Inhalte und Methode der Lehrveranstaltung

With the geographic dispersal of economic activities around the world, the fields of international business and strategic management have begun to find common ground, particularly as researchers increasingly focus on the development and management of global strategy. In connection with the parallel stream of international management research, this seminar aims to provide students to have insights on strategic thinking and action in an international context. It needs basic frameworks for understanding international strategic thinking. Accordingly the seminar syllabus presents research topics, extending from the strategic positioning to strategy implementation, from macro- to micro-level perspective in a hierarchy. On completion of this course, the students will be able to assess the internationalization potential of different markets, to identify sources of competitive advantage in international strategy through both global sourcing and exploitation of local factors, to distinguish between four main types of international strategy and to assess the relative merits of different market entry modes, and to have an understanding of how to manage global systems.

Information

Art der Leistungskontrolle und erlaubte Hilfsmittel

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

Literatur

Recommended Reading:
Zaheer, S., Manrakhan, S. (2001) Concentration and Dispersion in Global Industries: Remote Electronic Access and the Location of Economic Activities, Journal of International Business, 32(4), 667-686.
Makhika, M.V., Kim, K., Williamson, S.D. (1997) Globalization of Industries Using a National Industry Approach: Empirical Evidence across Five Countries and over Time, Journal of International Business Studies, 28(4), 679-710.
Johansson, J.K., Yip, G.S.Y. (1994) Exploiting Globalization Potential: U.S. and Japanese Strategies, Strategic Management Journal, 15, 576-601.
Yip, G.S. (1995) Total Global Strategy. New York: Prentice Hall.
Yip, G.S. (1994) Industry Drivers of Global Strategy and Organization, The International Executive, 36(5), 529-556.
Yip, G.S. (1989) Global Strategy… In a World of Nations? Sloan Management Review, 31(1), 29-41.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 31.08.2018 08:48