Universität Wien

040508 FK IM: Global Corporate Strategy - Internationale Unternehmensführung (2013W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 52 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Freitag 11.10. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 18.10. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 25.10. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 08.11. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 15.11. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 22.11. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 29.11. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 06.12. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 13.12. 10:00 - 14:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Freitag 10.01. 10:00 - 14:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 17.01. 10:00 - 15:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 24.01. 10:00 - 15:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 31.01. 10:00 - 12:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 10.02. 10:00 - 11:30 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Course Overview

With the advent of the business enterprises becoming more and more global in the 21st century, effective/successful managers will be those who would exhibit a profound understanding of the nature and dynamics of doing business successfully in the face of ever-changing cross-national similarities and/or differences. The primary objective of this course is to familirialize the participants with the dynamics of business in the highly dynamic global marketplace of the 21st century. It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise; their operational strategies and their organisational designs. By the end of the course, the students are expected to have developed a profound understanding about:

1. Why do the nations trade?
2. What are the challenges involved in operating in the global marketplace?
3. Why do the firms engage in global business?
4. How do the firms enter in foreign markets?
5. Why do firms become MNEs by engaging in FDI?
6. How could an international business be strategically managed with success?

Art der Leistungskontrolle und erlaubte Hilfsmittel

The final scores will be calculated as follows:

Exam
Case Study
Participation

Mindestanforderungen und Beurteilungsmaßstab


Wie werden internationale Unternehmen/Konzerne geführt?

Prüfungsstoff

Lectures, Case Study

Literatur

Introductory literature:
M.W. Peng. Global Business. 2nd edition. South-Western, Cengage Learning
Charles W. L. Hill. International Business: Competing in the Global Marketplace. 8th edition. McGraw-Hill/Irwin

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29