040508 FK IM: Global Corporate Strategy - Internationale Unternehmensführung (2013W)

Course Overview

With the advent of the business enterprises becoming more and more global in the 21st century, effective/successful managers will be those who would exhibit a profound understanding of the nature and dynamics of doing business successfully in the face of ever-changing cross-national similarities and/or differences. The primary objective of this course is to familirialize the participants with the dynamics of business in the highly dynamic global marketplace of the 21st century. It will provide insights into how international businesses effectively operate in the global economy to achieve success. The course will begin with an overview of the international business grounded in the concept of globalisation. It will then examine the (internal and external) environment for international firms at both the micro and the macro level(s). The course will finally probe international firms: their entry modes into international enterprise; their operational strategies and their organisational designs. By the end of the course, the students are expected to have developed a profound understanding about:

1. Why do the nations trade?
2. What are the challenges involved in operating in the global marketplace?
3. Why do the firms engage in global business?
4. How do the firms enter in foreign markets?
5. Why do firms become MNEs by engaging in FDI?
6. How could an international business be strategically managed with success?