Universität Wien

040517 KU International Marketing Management 1 (MA) (2020W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Zusammenfassung

1 Micevski , Moodle
2 Micevski , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202021/#c581282

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 01.10. 09:45 - 11:15 Digital
  • Donnerstag 08.10. 09:45 - 11:15 Digital
  • Donnerstag 15.10. 09:45 - 11:15 Digital
  • Donnerstag 22.10. 09:45 - 11:15 Digital
  • Donnerstag 29.10. 09:45 - 11:15 Digital
  • Donnerstag 05.11. 09:45 - 11:15 Digital
  • Donnerstag 12.11. 09:45 - 11:15 Digital
  • Donnerstag 19.11. 09:45 - 11:15 Digital
  • Donnerstag 26.11. 09:45 - 11:15 Digital
  • Donnerstag 03.12. 09:45 - 11:15 Digital
  • Mittwoch 09.12. 08:00 - 14:45 Digital
  • Donnerstag 10.12. 08:00 - 14:45 Digital
  • Mittwoch 16.12. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 08.01. 15:00 - 16:30 Digital
  • Freitag 15.01. 13:15 - 14:45 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.
Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's international competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Prüfungsstoff

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

Final Exam: The final exam takes 60 minutes and comprises of single-choice questions (20 points), and essay questions (30 points). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.
UPDATE 04.11.2020: The final exam will take place online via Moodle.

Gruppe 2

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202021/#c581282

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 01.10. 09:45 - 11:15 Digital
  • Donnerstag 08.10. 09:45 - 11:15 Digital
  • Donnerstag 15.10. 09:45 - 11:15 Digital
  • Donnerstag 22.10. 09:45 - 11:15 Digital
  • Donnerstag 29.10. 09:45 - 11:15 Digital
  • Donnerstag 05.11. 09:45 - 11:15 Digital
  • Donnerstag 12.11. 09:45 - 11:15 Digital
  • Donnerstag 19.11. 09:45 - 11:15 Digital
  • Donnerstag 26.11. 09:45 - 11:15 Digital
  • Donnerstag 03.12. 09:45 - 11:15 Digital
  • Donnerstag 10.12. 08:00 - 14:45 Digital
  • Freitag 11.12. 08:00 - 11:30 Digital
  • Freitag 11.12. 11:30 - 13:00 Digital
  • Freitag 11.12. 13:00 - 14:45 Digital
  • Mittwoch 16.12. 15:00 - 16:30 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
    Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 08.01. 15:00 - 16:30 Digital
  • Freitag 15.01. 13:15 - 14:45 Digital

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's international competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Prüfungsstoff

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

Final Exam: The final exam takes 60 minutes and comprises of single-choice questions (20 points), and essay questions (30 points). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.

UPDATE 04.11.2020: The final exam will take place online via Moodle.

Information

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Team Assignment 45%
Pop-up Quiz 10%
Final Exam 45%

No material other than a dictonary may be used in the pop-up quiz and in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Literatur

Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for differences in chapter numbers and case studies.

Reading List: A list of selected additional readings, which are all examinable (!), is found on the course website (see above) and on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Fr 12.05.2023 00:12