Performance in the course will be assessed as follows:
Team Assignment: 35%
Pop-up Quiz 1: 10%
Pop-up Quiz 2: 10%
Final Exam: 45%
No material other than a dictonary may be used in the pop-up quiz and in the final exam.
As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission Policies on our homepage); more than three absences will automatically result in a “failed” grade.
Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.
Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product in a particular country, the same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.
Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during one of the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.
Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).
Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2017): Global Marketing, 7th edition, Prentice Hall. Using editions 5 and 6 is also feasible, please check for differences in chapter numbers and case studies.
Reading List: A list of selected additional readings, which are all examinable (!), is found on Moodle.
Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.