Universität Wien FIND

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040517 KU International Marketing Management 1 (MA) (2021W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
DIGITAL

Zusammenfassung

1 Szöcs , Moodle
2 Szöcs , Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.

Gruppen

Gruppe 1

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 07.10. 09:45 - 11:15 Digital
Donnerstag 14.10. 09:45 - 11:15 Digital
Donnerstag 21.10. 09:45 - 11:15 Digital
Donnerstag 28.10. 09:45 - 11:15 Digital
Donnerstag 04.11. 09:45 - 11:15 Digital
Donnerstag 18.11. 09:45 - 11:15 Digital
Donnerstag 25.11. 09:45 - 11:15 Digital
Donnerstag 02.12. 09:45 - 11:15 Digital
Freitag 03.12. 09:45 - 11:15 Digital
Donnerstag 09.12. 08:00 - 18:15 Digital
Donnerstag 13.01. 09:45 - 11:15 Digital

Gruppe 2

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams etc.).

Exchange students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

Donnerstag 07.10. 09:45 - 11:15 Digital
Donnerstag 14.10. 09:45 - 11:15 Digital
Donnerstag 21.10. 09:45 - 11:15 Digital
Donnerstag 28.10. 09:45 - 11:15 Digital
Donnerstag 04.11. 09:45 - 11:15 Digital
Donnerstag 18.11. 09:45 - 11:15 Digital
Donnerstag 25.11. 09:45 - 11:15 Digital
Donnerstag 02.12. 09:45 - 11:15 Digital
Freitag 03.12. 09:45 - 11:15 Digital
Freitag 10.12. 08:00 - 18:15 Digital
Donnerstag 13.01. 09:45 - 11:15 Digital

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.
Content: Introduction to International Marketing, Internationalization Decisions, Internationalization Theories, Firm's International Competitiveness, International Market Analysis, International Market Selection

The course involves a combination of formal lectures and workshop sessions. Most sessions will include a short case study and/or discussions based on the academic articles; students will be expected to be prepared to discuss them in class. This is an integral part of the course and the material covered is examinable.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Team Assignment 35%
Pop-up Quiz 1: 10%
Pop-up Quiz 2: 10%
Final Exam 45%

No material other than a dictonary may be used in the pop-up quiz and in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Prüfungsstoff

Assignments: The group project will involve the preparation and presentation of a Country Market Report for a particular product/service in a particular country. The same grade will be awarded to all students belonging to the same group. Detailed instructions will be provided in the course.

Pop-up Quiz: The pop-up quiz is an unannounced short single-choice test which will take place during the sessions. The pop-up quiz can be based on any part of the course covered by that day. For instance, if the quiz takes place on the 7th session, anything covered throughout sessions 1-6 may be examinable. More details will be provided in class.

Final Exam: The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies and journal articles).

Literatur

Textbook: The required text for the course (also used in the International Marketing Management 2) is: Hollensen S. (2020): Global Marketing, 8th edition, Prentice Hall. Using editions 5, 6 and 7 is also feasible, please check for any differences in chapter numbers and case studies between edition 8 and editions 5, 6 and 7.

Reading List: A list of selected additional readings, which are all examinable (!), will be provided on Moodle.

Reading is an essential part of the course which, for maximum benefit, should be done prior to attending the relevant session.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 05.01.2022 19:45